We wanted to take the opportunity to warn you about some deceptive advertisements we’ve recently seen for illegitimate music promotion services.
Third parties that promise playlist placements or a specific number of streams in exchange for compensation are likely using illegitimate practices without your knowledge. These services can threaten your hard work, resulting in the potential withholding of streams or royalties, or even complete removal of your catalog from streaming services.
Our streaming partners work diligently to ensure streams are legitimate, meaning they reflect genuine user listening habits or intent. If a service finds that you (or a third party hired by you or on your behalf) have boosted play counts through any automated, deceptive, fraudulent or other invalid means (such as digital bots, “click farms”, payment for placement on playlists, etc.), the service may permanently remove your entire catalog.
If you’re in the market for a music promotion service, make sure to do your research before you hire them.
If you would like to read even more about this topic, Spotify have recently shared some information on these services as well as on how to gain an authentic following. You can find this information here.