Entice customers to come back and complete their purchase by offering a discount code in their abandoned cart email. Think about what a customer would find valuable. You could offer a flat discount, a free gift with purchase, or free shipping. Make sure to include a clear “call to action” so customers know where and how to redeem the offer
Create a blanket discount code in Shopify
1. From your Shopify admin, click Discounts
2. Click Create discount
3. From the popup menu, select the type of discount you wish to create.
4. Follow the prompts to set the terms and conditions of this reward. Here you’ll be able to set the monetary or percentage discount.
5. In the Applies to field, select what the discount will be for: Entire order, Specific collections, or Specific products
📝 Note: If the discount applies to a specific collection or product, use the search field or the Browse button to add them to the discount. If you want to remove a collection or product from the discount, then click X to delete it from the list.
6. Select your Minimum requirement (if any) from the options
7. In the Customer eligibility section, select which customers this discount will apply to
📝 Note: To ensure that your customers have no trouble recovering their abandoned cart, we recommend that these discounts are set to apply to everyone.
8. In the Usage limits section, you can determine how many times a discount can be used. Limit the number of times this discount can be used in total lets you set the total number of times a discount can be used.
Limit to one per customer tracks customer emails to limit discount use to one per customer.
📝 Note: The same code will be shown for all members, so we suggest setting Usage Limits to 'Limit to one use per customer'.
9. Select a date in the Active dates calendar to determine when your discount will go live. If you would like to limit how long the discount will go for, simply tick the box and select an end date in the calendar.
10. Click Save discount
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