Overview
RepeatMD’s 2024 Benchmark Report summarizes performance from 253 surveyed aesthetic and wellness practices. It covers revenue trends, membership adoption, marketing and e-commerce benchmarks, patient financing behavior, and the biggest pain points owners reported.
This article is for practice owners, managers, and marketing leads who want industry context for planning and goal-setting.
Before You Start
This report reflects 2024 data. Use it for directional benchmarks, not guaranteed targets for your market.
Compare findings to your own Shop Summary report (Admin Panel) and membership reports.
Download the PDF before leadership or marketing meetings so you can cite specific charts.
Watch for a newer annual edition; retire or replace this article when RepeatMD publishes an updated benchmark.
Why It Matters
Benchmarks help you:
Set realistic revenue and membership goals against peer practices.
Justify marketing spend with industry e-commerce and mobile sales trends.
Prioritize initiatives that address common owner pain points surfaced in the survey.
Align the team on where the industry is heading for memberships and patient retention.
How It Works
What you’ll learn in the PDF:
Practice demographics, revenue ranges, and geographic distribution.
Membership adoption rates and the most popular membership types.
Marketing and e-commerce benchmarks, including spend, mobile sales trends, and patient financing data.
Biggest pain points practice owners face and data-backed strategies to address them.
Key takeaways to grow recurring revenue, boost patient retention, and sell treatments 24/7.
How to use it: Download the report, pull 2-3 metrics relevant to your goals, and build a quarterly plan (memberships, promotions, or marketing) tied to those benchmarks.
Step-by-Step Instructions
Download the report
Save the PDF and share with ownership and marketing stakeholders.
Note metrics where you are above or below benchmark for discussion.
Apply one insight
Pick one benchmark gap (for example, membership adoption or mobile sales share).
Choose a RepeatMD initiative to close the gap (membership launch, sitewide promo, or Patient App promotion).
Set a 90-day target and track progress in Admin Panel reports.
Best Practices and Pro Tips
Do not treat benchmarks as quotas. Your market, services, and payer mix differ from the survey cohort.
Pair external benchmarks with your own trend lines month over month.
Share snippets in team meetings, not the entire PDF, to keep focus.
Archive outdated PDFs internally when a new year report publishes.
Common Mistakes and FAQs
Q: Is this still useful in 2026 and beyond?
A: It remains useful for historical context until a newer RepeatMD benchmark replaces it. Treat dated metrics carefully when planning current-year budgets.
Q: The download link will not open.
A: Try another browser or sign into Google. Email support@repeatmd.com if the file is unavailable.
Next Steps and Support
Need help? Email support@repeatmd.com