Overview
A sign-up bonus is an immediate reward patients receive when they enroll in a membership. It appears in the patient app and gives new members something to redeem right away, which can increase conversion at checkout.
This article is for practice owners, managers, and admins who want to incentivize new enrollments by offering an immediate, redeemable bonus when a patient joins a membership.
Before You Start
You must have Administrator or Manager access to manage memberships.
Open Memberships from the Catalog -> Services section of the left-side navigation.
Sign-up bonuses can be added to new or existing memberships.
Sign-up bonuses are compatible with flexible billing memberships and Beauty Bank memberships.
Sign-up bonuses stack with monthly redeemables when both are included.
How sign-up bonuses work:
Sign-up bonuses unlock immediately when a patient enrolls.
Once earned, sign-up bonuses never expire.
Patients can redeem sign-up bonuses even if they cancel their membership, because the bonus was earned at sign-up.
Sign-up bonuses appear in the patient’s Wallet in the app.
Sign-up bonuses do not affect membership billing cadence or pricing.
Editing sign-up bonuses on live memberships: Sign-up bonuses can be edited even when a membership has active members. When you save edits, choose Edit for New & Existing Members (changes apply to everyone) or Edit for New Members Only (changes apply only to future enrollments).
Why It Matters
Sign-up bonuses give patients an immediate reason to enroll instead of waiting:
Boost enrollment conversion. An instant redeemable reward at sign-up reduces hesitation at checkout.
Create early engagement. Patients who redeem a bonus quickly are more likely to return for included treatments.
Differentiate membership tiers. Offer a premium sign-up bonus on your flagship plan to highlight its value.
Stack with ongoing benefits. Sign-up bonuses work alongside monthly included treatments without changing billing or pricing.
Video Walkthrough
Step-by-Step Instructions
Add a sign-up bonus to a membership
Log in to your Admin Panel.
Click Memberships in the Catalog -> Services section of the left-side navigation.
Create a new membership or edit an existing one.
Click + Select your sign-up bonus.
Enter a Bonus Description (this is visible to patients).
Choose how the bonus is redeemed:
Include All – the member receives all included treatments.
Choose From – the member selects from a list of treatments.
If Choose From is selected, choose how many treatments the member can redeem.
Add treatments to the sign-up bonus:
Search for and select an existing treatment.
Enter the quantity the member will receive.
(Optional) Click Add another treatment to include additional options.
Remove any treatment using the trash icon.
Click Save and add to Membership.
Add a membership-only bonus item
Use this sub-flow when you want to include something not sold in your shop (such as retail or skincare). This creates a membership-only item that does not appear in your shop catalog.
Click Select a treatment, then choose + Create a new treatment.
Enter the required details.
Click Save and add to membership treatments.
Best Practices and Pro Tips
Keep the bonus description patient-friendly. Write what the member receives in plain language; this text appears in the app.
Match the bonus to your enrollment goal. A single high-value treatment works well for premium tiers; a “choose from” list gives flexibility on lower tiers.
Use membership-only items for perks not in your shop. Retail samples, consultation add-ons, or exclusive services can be membership-only without cluttering your shop catalog.
Choose the right edit scope. Use Edit for New Members Only when you want to improve the bonus for future enrollments without changing what existing members earned.
Coordinate with your front desk. Let the team know when you add or change a sign-up bonus so they can answer patient questions at check-in.
Common Mistakes and FAQs
Q: Do sign-up bonuses expire?
A: No. Sign-up bonuses never expire once earned.
Q: What happens if a patient cancels their membership?
A: Patients can still redeem their sign-up bonus after cancellation.
Q: Where do patients see their sign-up bonus?
A: Sign-up bonuses appear in the patient’s Wallet in the app.
Q: Can sign-up bonuses be used with Beauty Bank or flexible billing?
A: Yes. Sign-up bonuses work with both.
Q: Do sign-up bonuses stack with monthly benefits?
A: Yes. Sign-up bonuses stack with monthly redeemables when both are included.
Q: Can I edit a sign-up bonus on a membership with active members?
A: Yes. Choose Edit for New & Existing Members to apply changes to everyone, or Edit for New Members Only to limit changes to future enrollments.
Q: Does adding a sign-up bonus change membership pricing?
A: No. Sign-up bonuses do not affect billing cadence or membership pricing.
Next Steps and Support
Need help? Email support@repeatmd.com