A contact is an email address identified from someone who visited your website.
These are people who have already interacted with your site but haven't signed up or shared their email directly.
Once a contact is identified, it's sent to your email platform so you can include them in your campaigns.
Where contacts come from
Contacts come from your existing website traffic.
As people visit your site, new contacts are identified automatically—no forms or manual uploads needed.
What happens next
Once a contact is identified:
It's sent to your email platform
It's available for you to include in your email sends
How to think about contacts
Contacts are not the same as subscribers.
They are:
New to your brand
Top of funnel
More like "window shoppers"
Earlier in their customer journey
This means:
They may not engage right away
They need consistent exposure to your brand
They perform best when included in regular sends
Quality checks
We don't send just any contact.
Each contact goes through checks to ensure they are:
Recently active
Not a spam trap
Valid and safe to send to
This helps ensure you're working with real, usable contacts.
Important to know
Contacts may not engage right away
They perform best when you start sending soon
Consistent email sends help improve results over time
What to do next
→ Learn how to start sending: What Should I Email My Contacts?