There are two ways to email your contacts. Pick the one that fits how you already send — or take the 2-minute quiz to get a recommendation →
Option A — Dedicated Automation
Every contact gets the same short automated sequence when they're first identified. Best if you send fewer than 3 marketing emails a week or want a consistent introduction for every contact.
First email sends within 30 minutes of identification
3-email sequence: brand intro → best sellers → offer
After the sequence, move engaged contacts into your regular marketing emails
Option B — Blended
Contacts are folded into your existing marketing email sends. Best if you already send 3 or more marketing emails a week.
Include Warm [Retention] in your marketing emails
Exclude Cold [Retention] from your marketing emails
Your normal sending cadence does the work
Either way — a few rules that always apply
Send quickly — the sooner after identification, the better
Don't use "thanks for signing up" or "welcome" language — they didn't fill out a form
Stop sending after 3 emails with no engagement
Never send to Cold [Retention]