When using Retention.com, you are collecting and emailing contacts. It's important to make sure your privacy policy reflects this.
What to add to your privacy policy
Your privacy policy should disclose that:
You use third-party tools to identify website visitors
Identified contacts may be added to your email list
You send marketing emails to identified contacts
Sample language
You can adapt the following for your privacy policy:
"We use third-party identity resolution technology to identify visitors to our website. If you are identified, your contact information may be added to our marketing list and you may receive emails from us. You can unsubscribe at any time by clicking the unsubscribe link in any email."
CCPA sample language
If you need to address CCPA opt-out requirements, you can use or adapt the following:
"When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout."
Important to know
This is general guidance, not legal advice
Consult a legal professional if you have questions about your specific situation
Requirements may vary by region