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How to Update your Cookie Banner

When using Retention.com, your cookie banner should reflect how data is collected on your site.


Why this matters

Retention.com uses cookies and identity resolution technologies to identify visitors.

Your cookie banner should clearly inform visitors about how their data is used.


What to update

Make sure your cookie banner:

  • Reflects your current data collection practices

  • Clearly explains the use of cookies and identity resolution technologies

  • Provides users with a way to manage their preferences


CCPA sample language

If you need to address CCPA opt-out requirements, you can use or adapt the following in your cookie banner:

"When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout."


Use your existing tool

If you're using a cookie management platform (such as CookiePro or OneTrust), update your settings there.

Refer to your provider's documentation for specific steps.


Important to know

  • Requirements may vary based on your location

  • This is general guidance, not legal advice — consult a legal professional if you have questions


What to do next

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