Use this strategy when you already send 3 or more campaigns per week and want to include contacts in your existing email program.
With the Blended strategy, contacts are included directly in your normal campaign sends. There is no separate flow or dedicated sequence, your existing cadence does the work.
When to use this strategy
This is a good fit if:
You already send campaigns at least 3 times a week
You want the simplest setup
What this strategy does
With Blended:
Contacts are included in your next campaign send
They are emailed alongside your existing audience
Your normal sending cadence drives engagement
This works because consistent campaign volume gives contacts repeated exposure without requiring additional setup.
Before you begin
In Klaviyo, you should see:
Retention list (where all contacts live)
Warm [Retention] segment
Cold [Retention] segment
All contacts are added to the Retention list.
Segments determine who you actually send to.
Step 1: Confirm this is the right fit
Use Blended if:
You send 3+ campaigns per week
You want contacts included in your existing sends
If you do not send frequently enough, consider using the Dedicated Flow strategy-Klaviyo.
Step 2: Add contacts to your campaigns
When scheduling future campaigns:
In the Send to audience, include the Warm [Retention] segment
In the Don't send to audience, include the Cold [Retention] segment
This ensures contacts are included safely while protecting performance.
Do not send these contacts separate campaigns. Instead, include them in the same campaigns as your existing audience.
Good campaign types include:
Promotions
Newsletters
Product launches
Best-sellers
Educational content
Seasonal campaigns
What success looks like
This strategy is working when:
Contacts are included in campaigns quickly
They continue receiving emails consistently
Your sending cadence stays strong
Unengaged contacts are filtered out
The strength of this strategy is simplicity.
Quick summary
Use Blended when:
You send 3+ campaigns per week
You want the simplest setup
You want immediate inclusion
Core setup:
In the Send to audience, include the Warm [Retention] segment
In the Don't send to audience, include the Cold [Retention] segment
Send consistently
Do not isolate contacts by sending them separate campaigns