Use this strategy when you already send marketing frequently and want contacts included in your existing email program.
With this approach, contacts are activated by being added to your normal marketing emails (broadcasts, campaigns, newsletters, etc.). There is no separate automation, your regular cadence does the work.
Using Klaviyo?
→ Blended Strategy – Klaviyo
When to use this strategy
This is a good fit if:
You already send emails at least three times a week
You want the simplest setup
You do not want to build an automation
What this strategy does
With this approach:
Contacts are included in your next email send
They are emailed alongside your existing audience
Consistent sending drives engagement over time
Before you begin
Make sure:
Contacts are appearing in your email platform
You also need a way to:
include new and engaged contacts in your sends
exclude or remove unengaged contacts over time
(This may be done using segments, lists, or tags depending on your platform.)
Step 1: Confirm this is the right fit
Use this strategy if:
You send three or more emails per week
You want contacts included in your existing sends
If you do not send often enough, use Dedicated Automation Strategy instead.
Step 2: Create groups to include Retention.com contacts in your regular sends
Before adding Retention.com-identified contacts to your campaigns, you'll need to set up two filtered groups (your ESP may call these segments, lists, audiences, or filters) to control who receives your emails.
Create an "Include" group containing contacts who meet any of the following conditions:
Identified by Retention.com and added to your list in the last 30 days
Identified by Retention.com and has received 3 or fewer emails from you
Identified by Retention.com and has opened at least one email in the last 30 days
Create an "Exclude" group containing contacts who meet all of the following:
Identified by Retention.com
Has received more than 3 emails from you
Has not opened or clicked any of those emails
When building your campaign, add the Include group as a recipient list and exclude the Exclude group from receiving the campaign. This ensures you're only mailing Retention.com contacts who are either new, lightly mailed, or actively engaged — while automatically leaving out anyone who has been sent multiple emails with no response.
Step 3: Keep sending consistently
This strategy only works with consistent sending.
Contacts should not be added once and ignored.
Your job is to:
Keep sending regularly
Continue including new and engaged contacts
Remove unengaged contacts over time
If your sending slows down, performance drops.
Good types include:
Promotions
Newsletters
Product launches
Best sellers
Educational emails
Messaging should feel like standard brand communication.
Step 4: Follow the engagement rule
After 3 emails with no engagement, stop sending
This means:
Continue sending to engaged contacts
Remove unengaged contacts from future sends
How you do this depends on your platform (segments, lists, or tags).
What success looks like
Contacts are included in sends quickly
They continue receiving emails consistently
Your sending cadence stays strong
Unengaged contacts are removed over time
This strategy works best when your email program is already active.
Quick summary
Use Blended when:
You already send emails frequently
You want the simplest setup
You want immediate inclusion
Core approach:
Include contacts in your regular sends
Send consistently
Do not isolate contacts by sending them separate campaigns
Stop sending after 3 emails with no engagement