What is Google Adwords?
Google AdWords is an online advertising platform provided by Google. It allows businesses to create and display ads on Google's search engine and other websites within the Google Network. It allows users to target specific keywords, demographics, locations, and interests to reach their target audience. The service in full, provides tools and features to manage ad campaigns, monitor performance, and optimize advertising strategies to maximize the effectiveness of online advertising efforts.
How can I use Adwords with Aloha?
Aloha integrates with Google Adwords to help track the conversion rate from a source. In short, the conversion rate is often associated with measuring the effectiveness of a website or advertising campaign. With Aloha, you will be able to do so through the use of the Online Scheduling widget found on your site.
How to Connect Google Adwords and Aloha:
Click on Account (gear icon)> Integration within your Aloha account.
Under "Other Integrations", select "Adwords" from the dropdown list.
Enter your Google Adwords conversion code within the text box.
To find the Google Ads conversion code, you need to follow these steps:
Sign in to your Google Ads account at ads.google.com.
Click on the "Tools & Settings" icon (represented by a wrench icon) in the upper-right corner of the screen.
Under the "Measurement" section, select "Conversions."
In the Conversions page, you'll find a list of your existing conversion actions. Click on the "+ Conversion" button to create a new conversion action if needed.
Locate the specific conversion action for which you want to obtain the conversion code. If you're creating a new conversion action, you'll need to set it up by providing relevant details and configuring the desired settings.
Once you've selected or created the conversion action, you'll be directed to the conversion setup page. Here, you can customize the settings and options for the conversion.
Look for the "Tag setup" section on the conversion setup page. Click on the "Install the tag yourself" option.
In the dialog box that appears, you'll see the conversion tracking code. This code typically includes a snippet of JavaScript that needs to be added to the web page or specific event you want to track conversions for.
Copy the conversion tracking code to your clipboard by clicking the "Copy code" button.
Once added, click the save option.