Photoshoots is the engine room of Riverflow. This is where your brand assets—products, scenes, and style rules—converge to create high-conversion, production-ready images. Whether you want the precision of a pre-set scene or the creative freedom of an AI prompt, this is where the magic happens.
Before You Start
Select your Brand: Ensure you are in the correct brand workspace.
Product Ready: Confirm you have at least one clean product image uploaded in the Products tab.
Pick Your Path: Decide if you want to use a curated Scene (best for consistency) or a Prompt (best for exploration).
How to Run a Photoshoot
Step 1: The Essentials
Open Photoshoots from the sidebar and select the product(s) you want to feature.
Tip: Start with one primary product image for the most predictable results.
Step 2: Choose Your Creative Direction
Riverflow offers two distinct workflows depending on your goals:
Option A: Scene-Based Generation (Precision)
Best for maintaining a consistent "look" across a whole product line.
Select Scene as your generation type.
Browse your library and pick the environment you want.
(Optional) Add a "Prompt Customization" to tweak small details (e.g., "add autumn leaves").
Apply a Style Rule to lock in your brand's specific aesthetic.
Option B: Prompt-Based Generation (Creative Freedom)
Best for testing new concepts or unique campaign ideas.
Select Prompt as your generation type.
Write a descriptive prompt focusing on lighting, mood, and composition.
Add Reference Images: Upload a "vibe" image to guide the AI’s visual direction.
Choose your Aspect Ratio (e.g., 1:1 for Instagram, 9:16 for Stories).
What to Expect During Generation
Once you hit Generate, Riverflow goes to work. Here is what to keep in mind:
Speed: It typically takes about 2 minutes to generate your first set of images.
Volume: You can generate up to 4 images per generation. This allows you to compare slight variations in lighting and placement to find the perfect shot.
Background Processing: You don't have to stare at the loading bar. Feel free to navigate elsewhere; your results will be waiting in the results grid.
Best Practices
Direct & Visual Prompts: Avoid "marketing speak." Instead of "High-quality luxury," try "Soft cinematic lighting, high-contrast shadows, marble surface."
Consistency is King: If you are creating a gallery for a website, use the same Style Rule and Scene across all products to ensure they look like they were shot in the same studio.
The "Primary" Image: Use your best, most clear product shot. The AI uses this as its anchor; the better the input, the more realistic the output.
Troubleshooting
"Why is the 'Generate' button greyed out?"
Double-check that you have selected at least one product. If you're in Scene-based mode, ensure a scene is also selected.
"The images don't look like my brand."
This is usually a sign that a Style Rule hasn't been applied. Style Rules act as the "guardrails" for the AI to ensure it stays within your brand's color and mood palette.
"The product looks distorted."
Try using a simpler prompt or a different reference image. If the AI is trying to follow too many conflicting "vibe" instructions, it can sometimes lose the product's shape.
What’s Next?
Found the perfect shot?
Refine your work: Use the Edit & Upscale tools to prep the image for high-res printing or web use.
Get Organized: Move your favorite outputs into Folders to share with your social or web teams.