Rootabl Dictionary: Affiliate Marketing Essentials

Affiliate: An individual or business that promotes Rootabl’s offers in exchange for a commission on sales generated through their referrals.

Affiliate Program: A structured system that enables affiliates to earn commissions by promoting Rootabl’s products or services.

Commission: The percentage or fixed amount paid to an affiliate for each sale or desired action resulting from their promotional efforts.

Referral Link: A unique URL provided to affiliates to track clicks, traffic, and sales originating from their promotions.

Dashboard: An online interface where affiliates can monitor metrics like clicks, conversions, and commissions, and access promotional materials.

Promo Materials: Resources like banners, email templates, and social media graphics provided to affiliates to enhance their marketing efforts.

Cookie Duration: The timeframe during which an affiliate is credited for a referral after a customer clicks their referral link (e.g., 30 days).

Payout Threshold: The minimum commission earnings an affiliate must accumulate before receiving a payment. (At Rootabl, it's $100.)

Payout Schedule: The predetermined timing for affiliate commission payments. (At Rootabl, it's about 45 days.)

Recurring Commissions: Commissions earned on subscription or membership renewals, providing affiliates with ongoing income from their referrals.

Campaign: A coordinated promotional effort, often tied to a specific offer, launch, or time-bound sale.

Launch: A coordinated effort to promote a new product, service, or time-sensitive offer, often supported by affiliates.

Evergreen Offer: An offer that affiliates can promote year-round, not tied to a specific campaign timeline.

Swipe Copy: Pre-written promotional content, such as email drafts and social posts, provided to affiliates to help them market effectively.

Leaderboards: A ranking system used during affiliate campaigns to motivate affiliates by showing top performers, often tied to prizes or bonuses.

Bonuses: Additional rewards or incentives offered to affiliates for meeting specific performance milestones.

Attribution Model: The method used to credit affiliates for sales, such as first attribution (first click) or last attribution (last click).

Tracking Pixel: A small snippet of code embedded in webpages to monitor affiliate traffic and conversions.