Overview
Groups & Events campaign is a great way to directly send multiple messages to someone without waiting to connect with them first, as long as you are in the same group/event with as they are.
NOTE: Due to LinkedIn current policies, you will be able to send 10 messages requests to group members per month, if they reply, you can continue sending follow-ups.
Choose the Groups & Events campaign type
Name the campaign
The next step would be deciding if you would like the campaign to drop a like in one of the contact's posts, visit the profile, or endorse your skills. You can select as a first step or prior to each step.
As a first step: this means the action will be the very first step the campaign will take. This means, that it will visit the profile and then like the latest post.
Prior to each step: this means the campaign will visit the profile, like the latest post, then proceed to send the message. After that, it will visit the profile again, like the latest post and send a follow-up, and so on with each subsequent action from the campaign.
Configure the messages, by adding templates and setting an amount of messages to be sent
Select your preferred schedule
Click save
Add contacts from the two options available for this campaign type: Basic Search and Basic Search by Sales Navigator
As a good practice, we recommend to have 2 or 3 messages and be sure to mention the group you have in common with them to establish a relationship.
Please check this article or this video tutorial for a step by step guide on how to create a Groups & Events Campaign.