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Quick Guide to Open InMails
Quick Guide to Open InMails
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Written by CS Team
Updated over 3 weeks ago

Overview

Connecting to your prospects is no longer required to reach out to them. Salesflow allows you to scale your outreach by up to 800 prospects per month to improve your outreach (up to 50 Open InMails messages per day).

NOTE: We recommend you run the Open Inmails campaign together with the New Connections campaign, and make sure to import contacts to the Open Inmails first to optimize outreach.

Here’s how you can do it

1. Click on Campaigns and click on Add New Campaign

2. Select Open InMails campaign and click next

3. Name the campaign and add a description (optional)

4. Decide if you would like the campaign to drop a like in one of the contact's posts or visit the profile. Check out this article to learn more about these options.


​5. Create your open InMail message.

  • Open InMail Template Name: the name of your template, only you can see this

  • Message Title: the subject line of your message, say something catchy

  • The message: the body of your message, make sure to use personalized token to increase success

  • You can use an existing template or create a new one.

6. Click Save as a Template

7. Set how many days later you want to send the InMail message.

Note: this is calculated based on when the member was added to your campaign.

Example: if the contact was added on July 15th, and you set the days to two (2), the InMail message will be sent on July 17th.

Setting the number to 0 will make the campaign send the InMail on the same day.


8. ​Click Next,

9. Set the amount of InMails to be sent per day.

10. Set the Schedule of the campaign: how many days to run and the time period each day

  • Enable run Campaign by schedule: should always be on unless you don’t want to run the campaign just yet

  • Days of the week: you know this!

  • Working hours: you also know this!

  • Run campaign every 3 hours: to ensure human-like activity, the campaign will only run every 3 hours. You can increase this number but cannot reduce it.

11. Click Next

12. Review the details, and click Create

13. Once the campaign is created, it's time to import the Open Profile members. Those are contacts who allow 2nd or 3rd-degree contacts to contact them via InMails. Once you find them, import them into the campaign using any import method listed here.

Upon the import of the contacts, all open profiles will display the IN in their profile picture

Things to take in consideration

  • If you have Sales navigator license, we’ll send Open InMails over the Sales Navigator inbox

  • If you have a basic license, we will send these via the regular LinkedIn inbox

  • Please note that, for now, we do not track replies when the messages are sent via Sales Navigator inbox and all contacts who do not have an open profile will be automatically deleted from the campaign.

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