Samhub allows you to easily and accurately compare your customers with the whole population, without having to involve the GDPR. How is that?
We to start with we have the data on the whole Nordic population over 18 already. This means we have the conclusions you want! Then it is just a mattar of comparing YOUR customers with the population.
Since the data on the population is geographically matched, that is, linked to geographical positions such as a home address, we can map your customers to the population using geographical information.
The minimum we need is a zip code. How accurate is that you think? Well if we would map every house owner to zip codes and target those that we have classified as “house owner zip codes”, you would reach 87% of all house owners. It is all a matter of how well you have prepared the underlying data… and this is what we have done for you.
In order to be fast and efficient we decided to not have to involve the GDPR, and zip codes are not personal information. So you don’t have to make a request to your data protection officer to get started.
Once you have uploaded the zip codes we run a match and then you can view your interactive analysis directly in Samhub. You will get access to over 600 data points and new insights, per household!
This will give you a better picture of who your customers are, where to reach them, how to communicate with them and how to target them - all from one easy analysis. Samhub will not only make you faster and smarter, but more confident in your marketing.