Understand Your Customers Without Compromising Their Privacy
Imagine you’re a marketing director facing the challenge of understanding your customers’ behavior—while strictly adhering to privacy regulations. You want to build highly targeted campaigns and still comply fully with GDPR. That’s exactly the challenge Samhub set out to solve.
The result? A powerful customer analysis tool that requires no personal data—specifically developed to give media sales teams at traditional publishers the insights they need, without the legal hurdles.
No Names. No Emails. Just Insight.
Instead of names or email addresses, the analysis begins with something as simple as a list of postal codes. The company you work with uploads an Excel file where each customer is represented solely by their postal code—nothing more. If ten customers live in the same area, that postal code appears ten times.
Since no individual-level data is included, there's no need to involve legal teams or data protection officers. The process becomes smooth, fast, and efficient.
No personal data required
No GDPR headaches or DPO involvement
Fast insights with direct business value
Statistical Analysis Based on Location Data
Using this postal code data, Samhub performs a statistical analysis of your customer base. With access to full-scale consumer data across Sweden and the Nordics, Samhub can determine which consumer types live in which areas.
If you provide at least 500 customer records (ideally 1,000 for optimal accuracy), Samhub delivers a statistically sound portrait of who your customers are today—and, even more importantly, who they could be.
Deeper Than Demographics
This is not a surface-level overview. By combining your customer list with Mosaic Lifestyles—the leading segmentation system in the Nordics, built on over 500 household-level data points—you gain insights into everything from income and housing to media habits, e-commerce behavior, attitudes, and tech adoption.
The analysis reveals more than just who your current customers are. It shows you where to find more people just like them.
A Strategic Conversation Starter
This insight becomes a powerful foundation for your next marketing strategy:
What’s your current market penetration?
Where’s your growth potential?
Which segments are worth expanding into—and how should you speak to them?
With Samhub’s customer analysis, you don’t just get numbers. You get strategic clarity.
Delivered as an interactive dashboard
Optional workshop with your customer team
Actionable recommendations for next steps
With Samhub, you gain a powerful tool to deeply understand your customers—without ever compromising their privacy.