Your About Us page is a great opportunity to introduce your store to new customers, build trust, and highlight what makes you unique. A strong About page can increase conversions by helping customers feel more connected to your brand.
First, unlock the Growth Plan to get started!
Steps to Set Up Your About Us Page:
Log in to your merchant dashboard
Navigate to the Customization tab
Scroll down to find the About Us Page section
Choose between a half-width or full-width section depending on how much content you plan to include
Add and format your text — include headers, paragraphs, and bullet points if needed
Upload images to personalize the page (e.g., store photos, team pictures, or your logo)
Why should I add an About Us page?
Build trust with new customers
People are more likely to order when they know who they’re ordering from.Tell your story
Sharing why you started your store or what you stand for adds a human touch.Stand out from competitors
Highlighting your values, team, or specialties can help you connect with the right audience.
What should I include on the page?
Here are a few recommended sections:
Your Store’s Story – How and why you started
What You Offer – Types of products, delivery services, etc.
Meet the Team – A friendly intro to the people behind the counter
Photos – Of your storefront, products, or team
Community Involvement – Any local partnerships, events, or causes you support
Customer Promise – A brief statement about your commitment to quality or service
Your About Us page is linked at the bottom of your Direct website.