Why does this matter?
Your product listings are your virtual store shelf. Customers can't pick up and inspect a bottle before they buy — your photos and descriptions do that work for them. Well-presented listings lead to higher conversion, fewer returns, and better customer satisfaction.
Product photo best practices
Use the product's official label or packaging photo where available — these are the most recognizable to customers
Ensure photos are well-lit and high resolution — blurry or dark images reduce buyer confidence
Use a consistent background (white or light neutral) for a clean, professional look
Show the full bottle or package — don't crop out important label details
Avoid watermarks, promotional overlays, or text on product images
Product description best practices
Include the full product name, producer/brand, region or origin, and size/volume
Add tasting notes or style descriptors for wines and spirits — customers use these to make decisions
For beers, include ABV, style (IPA, lager, stout, etc.), and flavor profile
Keep descriptions concise — 2 to 4 sentences is ideal
Avoid copying manufacturer descriptions verbatim if possible — unique descriptions perform better in search
Pricing accuracy
Make sure your listed prices match what you charge in store. Discrepancies between your online and in-store pricing can cause customer complaints and chargebacks.
Note: Products with photos and descriptions consistently outsell those without. Even a basic photo and a one-line description is significantly better than a blank listing.