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How to Get Started in Scratcher 3.0

All the Steps in Scratcher 3.0 and How to Get Started with Your First Campaign, Pop-up, or Email Setup.

Steffanie Buggild avatar
Written by Steffanie Buggild
Updated over a month ago


Welcome to Scratcher 3.0! We’re just as excited as you are!

! The platform has been tested and used by some of our clients for over a year, handling large campaigns and participants, so everything is ready to go. However, we’re continually upgrading the UX based on your valuable feedback—thanks for taking the time to share it!

Plan

  • Gives you an overview of all your campaigns, making it easier to track and manage them throughout the year. It helps you stay organized and allows us to assist you, especially as deadlines get closer. You can add any new campaign to this overview when you create it. It’s optional but designed to make things easier and keep everything on track.


  • Manage – Provides an overview of all campaigns and pop-ups created, allowing you to easily access, move, or share with your admin team in Scratcher by clicking the three small circles in the top-right corner.



    Audience

  • Shows all participants in selected campaigns, including details like whether they signed up via GDPR, won a prize, or used time, etc. by entering the specific one:

    This is the full overview:


    This is on the specific campaign:


    Then you get to this overview and can access the different topics:



    You can either view the campaign-specific details or access the full global overview on the platform.



    Analyze

  • Set up six general fields to get a complete data overview, segment by campaign, or create your own custom data view. Simply add these to track and improve the overall performance of campaigns created in Scratcher.

    Global overview (all campaigns):


    Based on specific campaigns - where you can choose the period, share it with your team of add a widget to the overview:



    Overview

  • Overview of all campaign templates. Over 30 games are available, including both familiar ones, popular ones, and new games coming soon, as well as updated versions of the ones you know. You can view the full overview here or separate them by categories such as luck, skill, knowledge, or special formats.




    How to Create Your Campaign

    Press on the campaign and select 'Create,' where this pop-up will appear. Give it a name (which can be changed later if needed), choose the language, and set it up in relation to 'Plan' to have the full overview.


    Campaign Flow

  • Often referred to as a "PowerPoint flow," this is a great way to get familiar with the platform. You can view all the steps at once, drag and drop slides to adjust the flow, and add new pages for additional steps as needed.



    CTA-button

  • After setting up your flow, it's important to establish action points to connect the pages. (FYI: If the pages aren’t connected, the campaign won’t appear in the preview.)

    Start by clicking the button, and this overview will open. Enter 'Action,' then you can choose from the dropdown or create your own name.


    Design-kit

  • We’ve added a Design Kit area where you’ll receive suggestions for pre-created design kits based on colors, which will appear whenever you create a new element in the dashboard. Press on one and see how it looks, then press 'Choose designkit' for it to appear on all pages.



    You can also create "My Design Kit" based on your brand colors, logos, and other specifics. Fill out all the details, including logo, color codes, and any unique elements for a specific brand or campaign. You can add separate backgrounds for desktop, tablet, and mobile formats:


    And upload custom fonts. Just remember to click "Save My Design Kit" when you're done!

    Make it a 'Global designkit' for it to be able to use on future campaigns.


    Elements

  • Includes all elements you can add to your campaign (images, text, headers, etc.).


    Simply drag and drop them into the section that makes the most sense to you:


    You can also access all game formats and include multiple games in one campaign flow by dragging and dropping them onto the page.



    Game prices

  • Set up as usual. You can choose to set the prices manually, via a code, or a barcode:


    Simply open up all the options (like 'Game settings' or 'Advance') to define the prices as you have before. Make sure the prices and winning chances are set correctly, and check that the images align with the setup.


    Add-ons

  • Set up integrations, social media tracking, and embed URLs for your website. You can view the full overview here and set up everything you need.


    When you need to embed the script on your page, use this code or share it directly with the person who will set it up for you.


    Dropdown Menu

  • Provides access to campaigns, pop-ups, etc., with the ability to add games to all pop-ups.



    You can access it as you go or switch between different campaigns, pop-ups, and other elements you’re working with.


    Preview

  • View the campaign by clicking on the screen. Remember, the flow should be connected for everything to show up correctly.


    Sharing

  • Option to share information with others. Remember, when sharing the link to data, it will always be active.


    Publishing

  • Activate the campaign via "Publish."


    Here, you can choose how often they can participate, set the active campaign dates, and define where it should start and end:


    Then it shows you it's active:


    Any changes can be made safely and republished by pressing "Update." Nothing will happen until you do this.


  • Interactive Campaigns (will be added soon!)

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