What a 'Swipe it' campaign can be used for
How it works: Users swipe left or right - to indicate preference, make choices, or move through content. The swiping action can reveal prizes, trigger outcomes, or guide the user to the next step.
Use cases:
🛍️ Retail & E-commerce
Let users swipe through products or offers and “match” with a discount → creates engagement and drives conversions.
🏥 Healthcare & Wellness
Swipe to choose between healthy habits or answer quick wellness questions → encourages interaction and builds awareness.
🏦 Financial Services
Gamify learning by letting users swipe through facts, scenarios, or options → makes complex information more digestible.
🎓 Education & EdTech
Swipe to answer quiz questions or explore educational content → boosts retention and interactivity.
🍔 Food & Beverage
Swipe to discover daily offers or vote on favorite items → builds excitement and increases loyalty.
🏨 Hospitality & Travel
Swipe through destinations, hotel perks, or activity options → turns inspiration into bookings.
🎉 Events & Entertainment
Let attendees swipe through contests, challenges, or interactive content before or during the event → enhances participation and fun.
To set up the Swipe It campaign, open the campaign and select the game. From there, you can add your design and configure the settings.
We recommend starting with an existing design kit, then adding your prizes and customizing the visual layout of the game.
Next, navigate to the game within the campaign flow, and click on the specific section to enter the game itself. From here, you can edit either the questions or the results.
You can upload images to define how users should categorize items (such as furniture, food, wine, products, etc.), depending on the focus of your campaign. To do this, click on the page to upload a logo, background image, or icon.
You can adjust the size and other settings, but don’t forget to activate the 'Advanced' field to unlock additional options.
Then, you can enter the specific questions and upload text, images, or other media as needed.
Finally, go to the result page where you can upload all the relevant information and make any final adjustments under 'Result Settings.'
Next, you can complete the rest of the campaign flow and add the necessary prizes.
The rest follows the standard campaign setup, where you design the full flow—including the overall campaign structure, prize pages, and emails if needed.
💬 Need Help?
If you experience any issues or need assistance with the setup, don’t hesitate to reach out to a Customer Success representative at Scratcher.