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Game - how to set up 'Memory Game'

Steffanie Buggild avatar
Written by Steffanie Buggild
Updated today

What a Memory Game campaign can be used for

How it works: Users flip cards to find matching pairs in a fun and challenging memory test. This engaging game encourages focus and interaction, making it a great way to hold attention and increase participation.


Use cases:

🛍️ Retail & E-commerce
Reveal product images or discounts under cards to encourage discovery and reward users.

🏥 Healthcare & Wellness
Use health tips or wellness icons as matches to promote healthy habits.

🍔 Food & Beverage
Match menu items or brand icons to unlock special offers.

🏨 Hospitality & Travel
Match destinations or travel perks to reveal prizes or discounts → increases excitement around bookings.


To set up the 'Memory Game' campaign, open the campaign and select the game. From there, you can add your design and other settings.

We recommend reusing an existing design kit, then adding the prizes and customizing the overall look of the game.

Under ‘Content’, you need to choose the image that will appear on the cards before they flip.


Then, set up the matching pairs by choosing how many pairs you want and styling them accordingly.

Next, configure the Time / Attempts settings by setting the time limit and maximum number of attempts allowed.


When styling your game, you can customize the width and number of columns.

You can also add two different effects to your game. Choose from various animations and customize the transition, initial delay, and repetitions. Additionally, you can upload audio files to play at the start or end of the game spin. Supported file formats are MP3, WAV, M4A, WMA, OGG, and OGA.

The rest follows the standard campaign setup, where you design the full flow—including the overall campaign structure, prize pages, and emails if needed.


💬 Need Help?

If you experience any issues or need assistance with the setup, don’t hesitate to reach out to a Customer Success representative at Scratcher.

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