Step 1: Choose the Button Action
When setting up your button, you have several options for what happens when a user clicks it. These actions include:
None: No action is triggered.
Link: Direct users to a website or landing page outside your campaign.
Submit: Submits the current form or input.
Go to Page: Direct users to a specific place or step within your campaign flow.
Previous page: Takes users back to the previous step or page.
Next page: Moves users forward to the next step or page.
Reload: Refreshes the current page.
Share: Allows users to share content or the campaign.
Download file: Lets users download a file.
Examples:
Use Submit to collect form responses.
Use Go to Page, Previous page, or Next page to guide users through your campaign journey.
Use Link for sending users to external resources.
Use Download file to provide assets like PDFs or coupons.
Choose the action that best fits the experience you want to create in your campaign.
Step 2: Add Action Name(Optional)
For better insights, you can add click tracking to your button:
Create a Tracking Name:
Assign a unique name to this action, so you can easily identify and measure button clicks in your reports.Track User Engagement:
See how many users click your buttons and optimize your campaign based on real user behavior.
Why Use Click Tracking?
Understand which buttons drive the most engagement
Measure the effectiveness of different calls to action
Improve your campaign’s performance with data-driven decisions
Example
Let’s say you have a button that says “See More Offers.”
You can set it to go to the next offer in your campaign, or
Link it to your website’s offers page
Add click tracking with the name “Offers Button Click” to monitor engagement