What a Shooter Game campaign can be used for
How it works: Users shoot at moving or static targets on the screen. The goal is to hit as many targets as possible within a time limit or a set number of shots. It’s a fast-paced and action-driven format that encourages focus, quick reactions, and repeat play.
Use Cases by Client Type:
🛍️ Retail & E-commerce
Let users shoot at products, discounts, or icons to win rewards.
🏥 Healthcare & Wellness
Turn healthy choices into targets—shoot water bottles, fruits, or wellness icons.
🍔 Food & Beverage
Shoot ingredients or branded icons to unlock instant deals or loyalty points.
To set up the 'Shooter' campaign, open the campaign and select the game. From there, you can add your design and other settings.
We recommend reusing an existing design kit, then adding the prizes and customizing the overall look of the game.
You can add a custom image for the cursor, which will act as the shooter used to hit the objects.
Further down, you can define the different types of objects that will appear in the game.
By selecting one of these objects, you can customize it further — including uploading your own design or image — and preview how it looks. For example, you can add an object that deducts points and decreases the player’s chances of winning a prize.
You can also set where the objects should appear from. Choose between the predefined paths or create your own by entering them manually here.
Under Settings, you can configure how the game should begin:
You’ll also be able to set the game’s duration and scoring system.
Additionally, you can adjust the countdown timer, which controls how much time players have to shoot the objects and earn enough points before the game ends.
In the Style section, you’ll find options to customize the overall game appearance, including how the objects look. You can preview all the objects here as well.
Finally, you can define how points are collected and displayed during gameplay.
The rest follows the standard campaign setup, where you design the full flow—including the overall campaign structure, prize pages, and emails if needed.
💬 Need Help?
If you experience any issues or need assistance with the setup, don’t hesitate to reach out to a Customer Success representative at Scratcher.