What a Reel campaign can be used for
How it works:
Users watch a series of items or icons scrolling vertically. When the game stops, one specific object is selected. It's simple, quick, and visually appealing—perfect for grabbing attention and highlighting specific rewards or content.
Use cases:
🛍️ Retail & E-commerce
Showcase different products, discounts, or surprise offers on the reel → the selected item becomes the user’s prize or featured product.
🍔 Food & Beverage
Use food items or menu specials → a great way to randomly assign deals, freebies, or daily specials.
🎉 Events & Entertainment
Reel through tickets, merch, artists, or event segments → perfect as a warm-up or teaser leading to the
To set up the 'Reel' campaign, open the campaign and select the game. From there, you can add your design and other settings.
We recommend reusing an existing design kit, then adding the prizes and customizing the overall look of the game.
When you’ve set up the prizes, you can enter the game settings and customize the prize icons to match your overall design preferences.
You can select each prize from the dropdown menu and change the image individually.
You can also add a background image for the reel to appear on:
And place an image or object on top of the background for added customization.
Under 'Settings', you can define the reel size, choose whether 1 or 3 reels should appear, and set how the game should start.
In the 'Style' section, you’ll find more design options—such as adjusting slot size and the gap between reels.
The rest follows the standard campaign setup, where you design the full flow—including the overall campaign structure, prize pages, and emails if needed.
💬 Need Help?
If you experience any issues or need assistance with the setup, don’t hesitate to reach out to a Customer Success representative at Scratcher.