To create a popup in Scratcher, go to 'Create', select 'Popup', and choose the layout you'd like to use.
Note: A completely blank popup flow is not available yet. However, you can choose a template with a game included and remove the game element if needed.
Placement
Select the type of popup you want to display:
Top bar
Side popup
Centered popup
Full-screen popup
Each format offers different levels of visibility and interaction, depending on your goals.
Size
Customize the height and width of your popup for desktop, tablet, and mobile. Use the device icons to preview and adjust the layout for each screen type, ensuring a responsive and optimized experience.
Backdrop
Choose the background color that appears behind your popup. It can be solid or transparent. You can also paste in a brand-specific color code for consistency.
Popup Teaser
Add a teaser element that directs users to your campaign, another page, or opens the popup. A teaser acts as a clickable prompt—designed to engage visitors and encourage interaction. You can use teasers independently or together with your popup and place them anywhere relevant on your site.
Popup Triggers
Popups in Scratcher can be triggered by various user actions, letting you tailor the timing and conditions for their appearance:
Timed Trigger
Show the popup after a specific time (in seconds) on the page—ideal for giving users a moment before prompting them.
Scroll Trigger
Display the popup once the user scrolls to a certain point—useful for targeting engaged visitors.
Exit-Intent Trigger
Detect when a visitor is about to leave (e.g., moving the mouse toward the browser bar) and display the popup before they exit.
Click Trigger
Show the popup only when a visitor clicks a specific button or link—great for offering more info after an action.
Allow List
Define conditions where the popup should appear—such as specific URL paths, referrers, devices, or IP addresses.
Disallow List
Set exclusions so the popup never appears under certain conditions—similar to the allow list but reversed.
Show Options
Control how often a popup is shown per user (e.g., once a day, up to 3 times total), helping avoid overexposure.
Adding a Popup to your website
To activate popups on your site, you need to install a script generated by the Scratcher platform. This script is unique to your account and does not change, even if you create or delete popups.
Step 1: Add URLs for Display
Go to 'Add-ons' and select 'Embed & URL'. Here, you can insert the specific URLs where the popup should appear on your website.
Step 2: Add the Script
Click 'Add script'. This will generate and make your unique popup script available for use.
Important: Always run a test on a live campaign URL to ensure everything is set up correctly. Keep in mind that configuration and developer involvement may introduce delays—plan accordingly.