The Upload Prompts via CSV tool lets you quickly add multiple prompts to your brand at once. This is especially useful for agencies or teams working with large prompt sets or want full customization for prompt metadata.
Before You Start
The Prompt column is required in your CSV.
Other columns can be left empty or removed.
You can use the Download Template button on the upload screen to start with the correct format.
Accepted Column Values
Platforms
Accepted values:
chatgpt,claude,google_ai_overviews,perplexity,metaMultiple values can be separated by commas:
chatgpt,claude,google_ai_overviews
Tags
Accepts new or existing tag values.
Multiple tags can be separated by commas.
Persona Name
Accepted values can be found on the Context page of your account.
Multiple personas can be separated by commas.
Key Topics
Accepted values are listed on the Context page.
Multiple topics can be separated by commas.
How to Upload Prompts via CSV
Go to the Prompts Tab
Navigate to your brand’s Prompts section in Scrunch.Click “+ New Prompt” → Import Prompts from CSV
Open the dropdown next to the blue + New Prompt button and select Import Prompts from CSV.Download the Template (Optional)
Click Download Template to get a CSV file with the correct headers.Prepare Your CSV File
Fill in the Prompt column (required).
Add Platforms, Tags, Persona Name, and Key Topics if applicable.
Save your file as
.csv.
Upload Your File
Drag and drop your CSV into the upload window, or click to browse your computer.
Review your prompts in the preview screen before finalizing.
Confirm & Add
Click Upload to add the prompts to your brand.
Tips
Use tags to organize prompts for filtering later.
If you’re unsure of the accepted Persona or Topic values, visit your Context page before uploading.
You can bulk-edit prompts later by exporting, updating in CSV, and re-uploading.
Editing Existing Prompts
We’re working on full UI support for editing Topics, Personas, and other details directly in Scrunch. Until then, you can use the CSV upload workflow as a workaround:
Export Your Existing Prompts
Go to the Context tab and export the prompts you want to update.
Archive the Old Versions
In the Prompts tab, bulk archive the prompts you plan to update.
Update via CSV
Use the provided CSV template to adjust Topics, Personas, Platforms, or Tags as needed.
Re-upload the updated prompts using Upload with CSV.
Tip: Assigning Topics, Personas, or Tags during re-upload ensures they’re set exactly as you want from the start.
Note: Editing Prompts, Prompt Topics and Personas directly in the UI is not currently supported. We're actively working to add this capability.