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Supplier Guide: Activating Sellar Credit with your customers

Supplier Guide: Activating Sellar Credit with your customers

This article is a guide to help suppliers talk about the benefits of Sellar Credit to their customers.

Sarah avatar
Written by Sarah
Updated this week

For a guide on how to refer your customers to Sellar Credit please click here.

How Sellar Credit can help you grow your trade sales

Sellar Credit can help you grow your business by offering your customers up to 60 days credit terms, one in one monthly invoice and all with zero fees.

This offers a competitive advantage as our research showed 84% of trade buyers are more likely to order using credit terms than using proforma.

Key benefits for your customers:

  • End-of-month + 30-day payment terms (up to 60 days) with all participating suppliers on Sellar

  • One consolidated monthly invoice

  • No fees

Activating Sellar Credit with your customers

Tell your customers that Sellar Credit is something you can offer so they can invest in their inventory and save on admin time with one monthly invoice - all with zero fees. Plus, you get paid upfront on dispatch.

Sellar Credit Toolkit

Use our 🛠️ Sellar Credit toolkit which contains promotional assets and flyers for you to use.

Actions you could take

Talk about Sellar Credit on social media

Share that you offer Sellar Credit in your social media marketing.

We recommend you do this in two ways:

  • Make an announcement

  • Include it when promoting new products

Make an announcement

Make a special post where you announce that your customers can now order with you using Sellar Credit, and encourage them to get signed-up.

Use our Sellar Credit toolkit to include branded Sellar Credit assets on your post.

Here is an example of a caption you could use:

🍻 Trade Update 🍻 We now offer Sellar Credit 💸 

💸 Up to 60 days credit terms
📝 One consolidated monthly invoice
💜 Zero fees

Invest in your inventory and streamline your trade ordering

Order from us on Sellar 🔗 Link in bio

See an example post

When promoting a new product

When promoting a new product on your social media channels include copy in the caption that shares with your trade customers the value of ordering with you on Sellar, and using Sellar Credit.

Example:

🍻 Order from us on Sellar 

💸 Up to 60 days credit terms
✅ See what's in stock 24/7 
🚚 Track your orders 
💬 Message us 

🛒 Streamline your trade ordering

See an example post

Link to our information page on Sellar Credit for Buyers or the Sellar Credit sign-up on your social media profile links or posts, please see our guide on how to refer your customers to Sellar Credit here.

Include Sellar Credit in your trade mailer

Talk about how you offer Sellar Credit in your trade mailer.

We recommend you do this in two ways:

  • Make an announcement

  • Include it in each mailer

Making an announcement

Make a special edition of your trade mailer where you announce that your customers can now order with you using Sellar Credit.

Use our Sellar Credit toolkit to include promotional assets in your trade mailer.

Include it in each mailer

Include information on Sellar Credit in each mailer to remind existing customers and to ensure new customers you sign-up are made aware that you offer easy, generous credit terms through Sellar Credit.

We have two options for promotional cards in our Sellar Credit toolkit here. These cards are designed to be included in your mailer with your storefront link attached.

See version 1

See version 2

A third option on how to include Sellar Credit in your trade mailer is by adding copy into any information section of your trade mailer.

Example copy:

Order from us using Sellar Credit
Up to 60 days terms, one invoice, zero fees

See example

Add Sellar Credit to your website

Use the promotional assets in the Sellar Credit toolkit to promote the offering on the trade page of your website.

Mention Sellar Credit in your email signature

Include Sellar Credit in your email signature we have made an example for how this may look.

Follow-up with your Pro-Forma customers

Identify the customers in your Customer List that are currently assigned to Pro-Forma payment terms. You can do this by using the filters in your Customer List and search by 'Pro-Forma'. This group of customers may be more likely to increase their ordering with you once they have access to a credit account.

You can message them directly on Sellar or reach out to them by phone or email.

Find out how to refer your customers to Sellar Credit here

Drop-off Sellar Credit leave behinds with orders or samples

In the Sellar Credit toolkit, there are two flyers you could use:

For getting your flyers printed we recommend using Solopress.

Making your own promotional materials:

In the toolkit you will also find:

Use Sellar Credit to close new sales with prospects

It's typical for a supplier to offer a new customer pro-forma payment terms on their first few orders, sometimes followed by the opportunity to apply for a credit account directly with them.

This presents a risk for customers as it means they are required to pay upfront for products which they don't have certainty will sell through.

You can reduce the hurdle for new prospects to purchase your products by presenting the option to pay using Sellar Credit for their first order with you.

Find out how to refer your customers to Sellar Credit here

Include Sellar Credit in your pitch decks and trade brochures

In the pitch decks and brochures you make for your sales prospects and existing customers you can include how they can order from you on Sellar using Sellar Credit.

Use our toolkit for this and use:

Below is an example of how this may look:

You can generate QR codes in the free design app Canva or using free, online tools such as QR Code Generator.

💡 Top Tips

Avoid being charged unnecessary Opening Order Fees.

  • Make sure to include a QR code or links pointing to your storefront link in any promotional materials and on all your marketing channels.

  • Remember to add any hot customer leads who you think may order from you soon to your customer list.

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