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Supplier Guide: Use QR codes to grow engagement

Use QR codes on POS, leave-behinds, and business cards to drive customers to your Sellar store and capture orders.

Sarah avatar
Written by Sarah
Updated this week

Why use QR codes?

QR codes make it simple for trade buyers to access your Sellar storefront instantly. They help:

  • Drive traffic to your online trade shop

  • Capture more orders

  • Increase engagement at events and in field sales

Where to place QR codes

Include QR codes on:

  • Business cards

  • Point-of-sale (POS) materials at events or in-store

  • Leave-behinds during field sales visits

  • Brochures, paper price lists, pitch decks, and presentations

Examples

See all examples in our Sellar Toolkit

How to use them effectively

  • Link directly to your Sellar storefront: ensure the QR code takes customers straight to your online shop.

  • Make it visible and easy to scan: place it at eye level or alongside key product info.

  • Add a short call-to-action: e.g., “Scan to browse our full range and order today”

  • Track engagement: take it to the next level by adding UTM campaign tracking to create use unique QR codes for different materials to see what drives the most traffic in your website analytics - or use bit.ly

💡 Tips for success

  • Highlight featured products or promotions to capture attention

  • Mention the benefits of ordering via Sellar: easier ordering, full catalogue access, and real-time stock.

  • Scan your own QR code with a phone to see it works.

Recommend Easy Tools

You can download QR codes from Sellar - click here to find out how.

Or use tools that are intuitive, require minimal setup, and don’t force registration:

  • QR Code Monkey – free, web-based, simple interface, allows custom logos.

  • QRStuff – straightforward, step-by-step process for creating codes for URLs.

  • Canva – for users who want visually branded QR codes; drag-and-drop interface.

For business cards, you may be able to use your provider’s built in tools to generate a QR card when ordering a fresh batch of business cards.

Our Canva Template

For A4/A5 posters or flyers you can use our ready made Canva template here.

Here is a walkthrough video guide on how to edit this template.

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