Why it matters
Encouraging your customers to order through Sellar benefits both sides. On Sellar, you’ll often see:
More frequent orders
Bigger basket sizes
Less admin (no chasing messages, easier invoicing)
Better order tracking and visibility
When to ask
When a customer places an order by phone, email, or text
When you meet a new trade customer
When you launch a new product or offer
How to ask
Be positive and customer-focused:
“You’ll find it easier to browse, order, and keep track on Sellar, plus you’ll see all our latest products in one place.”
Highlight benefits for them:
24/7 ordering
Real-time stock and pricing
Order history in one place
Up to 60 days credit, one monthly payment
💡 See our guide on how you can use Sellar Credit to grow your trade sales
Make it easy:
Send them your Sellar storefront link right away
Send them information about Sellar for Buyers - https://sellar.io/for-buyers
Share Sellar’s buyer help guides if needed - https://intercom.help/sellario/en/
Handling objections
“I prefer texting my order.”
“Totally fine! But on Sellar you’ll see our full range and live stock - it helps avoid missing out on popular lines.”
“I don’t have time to set it up.”
“It only takes a minute - I can send you a direct link and you can be ordering straight away.”
Follow-up
If they haven’t ordered on Sellar after your first ask, gently remind them next time they place an offline order. Consistency helps build the habit.