Skip to main content

Setup a dedicated domain for email services

Updated over 6 months ago

Email marketing is a great way to reach customers and increase sales. But if you're not careful, you could end up in trouble. A dedicated sending domain gives you control over what appears to be coming from your business. That means you can avoid spam filters and other issues that might get your messages caught by unwanted mail servers.
​
Don't let your email marketing efforts go unnoticed! Get started right away with a dedicated sending domain.
​
​Please Note:

Dedicated sending domains are only applicable to the users in the LC Email system.If you are using a new domain that has never been used for email please make sure to warm up your domain before emailing to a large list. Failure to do so will results in poor deliverability results.

Here are instructions for common DNS providers:


What is a Dedicated sending domain?

A dedicated sending domain allows you to send emails that appear to be coming from your brand, which can help you maintain a better reputation with email services. Any sub-account or agency can create a dedicated sending domain, and it's quick and easy.

By default, all emails sent from our platform will show the name of our email-sending servers in the "sent on behalf of" or "sent via" email headers:
​

If your sending domain is listed below, you are using the LC Email system default domains.

  • mg.msgsndr.org
    ​

  • mg.msgsndr.net
    ​

  • replies001.msgsndr.com
    ​

  • replies.msgsndr.com
    ​

  • replies000.msgsndr.com
    ​

  • ec1.msgsndr.org
    ​

When you set up your own custom mail server domain, you will see a different "mailed-by," "sent on behalf," or "sent via" field.


How to create a dedicated sending domain?

You can create multiple sending domains under your account and make one active.

Navigate to Settings - > Email settings - > Email Services
​
If you are in the LC email system, you can find the Dedicated domain button. Please switch to the LC email system to create a custom sending domain.
​
Click the 'Dedicated domain' button.

Add your domain details.
​
​Here are instructions for common DNS providers

InMotionHostwinds
​
​Note: The propagation process can take up to 24 hours. If it has been longer than 24 hours please double-check your DNS settings by following the process above
​
2. If your Domain is companyname.com, you can set up a main Domain or sub-domain.

  • Main Domain:

  • Sub-domain:

To set up the subdomain, you can type ANYTHING_HERE.companyname.com

  • Examples:

    • replies.companyname.com

    • support.companyname.com

3. Click on Add & Verify

The next screen that you're taken to will ask you to add DNS records to your Domain. Leave this screen open for the next step.

4. Now log in to your DNS records based on where you get the Domain and add the
​
5. DNS records.

To add the 1st TXT record

To Add your first TXT record, Log in to Siteground or any domain provider you use

Go to Site Tools > Domain > DNS Zone Editor, try locating the domain management tab of your domain provider for that particular domain

  • In the Create New Record section

A. click on the TXT tab

B. Name: different for everyone, DO NOT INCLUDE THE ROOT DOMAIN

  • Depending on the subdomain you are trying to set up, if you are trying to set up

    • lc.companyname.com - The host name will be lc
      ​

    • replies.companyname.com - The host name will be replies
      ​

  • If you are setting up a main domain like companyname.com, the host name will be @ or leave empty

C. Value: Same for everyone

  • paste the following record v=spf1 include:mailgun.org ~all

D. Click on Create


To add the 2nd TXT record

Click on + Add Record again

A. click on the TXT tab

B. Name: it's a bit tricky but the key here is to copy everything from the beginning until the subdomain part, DO NOT INCLUDE THE ROOT DOMAIN

Everyone's 2nd TXT record hostname and value is different

Examples: copy the highlighted part ONLY

Example 1 using subdomain:

Copy mx._domainkey.helpdesk as the hostname

Example 2 using main Domain:

Copy mailo._domainkey as the hostname

C. Value: Head back to HighLevel and Copy and paste the 2nd TXT record here highlighted in the screenshot below

D. Click on Create


To add the 1st MX records

Click on the MX tab > Select Add your own MX records

If you have a Gsuite account to capture incoming emails for the main domain. Make sure you are using a subdomain.

A. Name: Different for everyone

Depending on the subdomain you are trying to set up, if you are trying to set up

  • lc.companyname.com - The host name will be lc
    ​

  • replies.companyname.com - The host name will be replies

If you are setting up a main domain like companyname.com, the host name will be @

B. Priority is 10 which is also same for everyone no matter what domain you are trying to set

C. Destination: Same for everyone

paste the following data mxa.mailgun.org

D. Click on Create


To add the 2nd MX records

Add another MX record again, this time Destination will be mxb.mailgun.org

A. Name: Different for everyone

Depending on the subdomain you are trying to set up, if you are trying to set up

  • lc.companyname.com - The host name will be lc
    ​

  • replies.companyname.com - The host name will be replies

If you are setting up a main domain like companyname.com, the host name will be @

B. Priority is 10 which is also same for everyone no matter what domain you are trying to set

C. Destination: Same for everyone

paste the following data mxb.mailgun.org

D. Click on Create


To add the CNAME record

A. Click on the CNAME tab

B. Name: Different for everyone

Head back to HighLevel to copy the host name, it's a bit tricky but the key here is to copy everything from the beginning until the subdomain part, DO NOT copy the main domain

Depending on the subdomain you are trying to set up, if you are trying to set up

  • lc.companyname.com The host name will be email.lc
    ​

  • replies.companyname.com The host name will be email.replies

If you are setting up a main domain like companyname.com, the host name will be email

C. Resolves to: Same for everyone

paste the following data mailgun.org

D. Click on Create

Now that you have added 5 records, Go back to HighLevel and click on Verify DNS Settings

​Click the same button to Verify Domain again if some records are still not showing the green checkmark

Once you add all the DNS records and verify, you can make sure the SSL Certificate for Dedicated Sending Domain (LC - Email) is all set.

Then we could send a test email to see if everything works!


How to set up set up specific sending sub-domains for Workflows, Bulk Actions, Email Campaigns, etc.

If you'd like to use different sending sub-domains for things like Workflows, Email Campaigns, Bulk Action Emails, and Manual 1-to-1 emails, you can configure that by navigating to Your account Settings - Email Service -> SMTP Service -> Dedicated Domain and IP -> Domain Configuration

Frequency Settings(This feature is recommended for high-volume senders)

This functionality allows users to allocate a percentage of their scheduled emails to be sent from each domain they've added.By assigning different frequencies to each domain, you can prioritize domains with better deliverability rates or adjust the sending frequency based on the performance of each domain. This can help ensure that emails are reaching the intended recipients' inboxes consistently.


How to set up a default header for a dedicated sending domain?

You can set up default "From address and Email" for dedicated domains under your account only for the CRM created domains.

  • Navigate to Your Account Settings - Email Service -> SMTP Service -> Dedicated Domain and IP -> Set headers under dedicated domain.

The designated header will be applied to all emails sending through the domain


Ability to turn ON/OFF email tracking

You can enable or disable open and click tracking for emails.

  • Navigate to Your CRM Settings - Email Service -> SMTP Service -> Dedicated Domain and IP -> Domain settings under dedicated domain.

Open Tracking:

  • Enabled by Default: Open tracking is now enabled by default for all outgoing emails.
    ​

  • How to Disable: You can now choose to disable open tracking for specific domain by adjusting the tracking in the dedicated sending domain tracking settings.

Click Tracking:

  • Enabled by Default: Click tracking is also enabled by default for all outgoing emails.
    ​

  • How to Disable: You can now choose to disable click tracking for specific domain by adjusting the tracking in the dedicated sending domain tracking settings.


How to delete a domain?

Navigate to Settings -> Email settings -> Domain services

Click on the three-dot and click the delete button.


How to set a dedicated domain as active/default?

Check the checkbox to make as active/default.

Did this answer your question?