Conversion tracking on Shopflo dashboard
Types of conversion metrics available on the dashboard:
Sessions converted - Order completed out of Checkout initated
Payment page loaded - Payment page loaded out of Checkout initated
Login completed - Login completed out of Checkout initiated
Shopify tracks the user journey up to the 'Add to Cart' phase, after which Shopflo takes over to track checkout-specific metrics. This division allows businesses to clearly delineate data responsibilities between the two platforms.
Click on the view report button to get an in depth analysis. Here you can comapre the data with the previous step. You can also download csv from this page.
Discrepancies between Shopify and Shopflo often arise due to differences in the points at which data is captured. Shopify might show higher order figures as it includes all orders, including those processed directly via its system, while Shopflo only reports orders processed through its checkout.
To resolve data discrepancies, ensure consistent timeframes in reports from both platforms, check the origin of each order, reconcile orders using IDs or timestamps, and consider seeking support from Shopflo for unexplained issues.
What data does Shopflo conversion funnel provide?
The Shopflo conversion funnel gives a top to bottom funnel view of your checkout journey (from checkout initiated to order completed) For more accurate checkout analysis, Shopflo should be your primary source of truth as it consolidates all data related to its checkout system, ensuring precise insights.
Frequently Asked Questions
Why doesn’t Shopify track checkout data? Shopify stops tracking customer activity at the 'Add to Cart' stage, as the Shopflo system takes over from checkout initiation. This design ensures seamless tracking and operational efficiency. Can Shopify’s data be used for analyzing checkouts? No, Shopify's data should not be used for final checkout analysis, as it includes orders processed outside the Shopflo system. For accurate data, refer solely to the Shopflo dashboard.
Understanding these distinctions in data tracking between Shopflo and Shopify helps reduce confusion and ensures effective use of each platform’s strengths. Use Shopflo for actionable checkout insights, and contact support for further assistance if required.
Please note: The customer journey from Sessions to Add to Cart will be available on the Shopify dashboard itself. This separation ensures streamlined data reporting, as Shopify handles the early stages of the customer journey while Shopflo specializes in checkout and order metrics.