Google Ads tracks events setup on the website and optimises your ads, keywords, ad groups, and campaigns based on conversion events set against them.
Post Shopflo, conversion tags can be added to Shopflo checkout to allow tracking of purchase conversion event.
How to setup the integration?
Setting up Google Ads is straightforward
On Google Ads, go to Conversions under Measurements column in Tools and Conversions
Pick your Purchase conversion event and click on the conversion action
Please Note:
For New Google Ads UI, in the sidebar check for Goals -> Conversion -> Summary.
Secondary events need not be connected.
If the purchase events has the conversion source as GA4, UA, Ads setup is not required.
Under Tag setup, click on ‘Install the tag yourself’
Copy the Conversion ID and label from the snippet here (This is the last dialogue box in this page) You would have to copy and paste the entire dialogue box in notes and get the below required detail to enter in the Shopflo dashboard.
Conversion ID: AW-321620235 (This is an example)
Label: vSRhCPnGs-QCEIuSrpkB (This is an example)
Copy the Conversion ID and label from the snippet here
Paste these values (as shown in the example above) in the dashboard and save the changes.
Click on Inactive on all channels and select website/app to complete the set up
Refer the video below for more details:
How to verify if my setup is correct?
First, verify if the conversion ID and label added to the Shopflo dashboard are correct and the integration is enabled.
For verification of Google Ads, use Tag Assistant on your website (make sure you have access to view Ads/GTM labels on your logged-in email). You will see conversion and purchase event being fired against your Ads conversion tag after an order is successfully placed.
Common Causes of Conversion Tracking Issues:
Necessary settings in Shopflo or related platforms (Google Analytics/Ads) are not enabled.
Incorrect thank-you page configurations, causing tracking data to fail to sync.
Steps required by the Shopflo team after user configuration are not completed.
Conversion event
Purchase event (with line items and shipping information)
How Shopflo helps in tracking and performance?
Since stores can have multiple conversion tags running at once, we allow setting up of multiple IDs and labels on the Shopflo Dashboard.
Multipe conversion actions
Enhanced conversion variable is also setup in the script to allow passing of first party user information against the conversion event. This helps in improving the accuracy of your conversion measurement.
Attributing to ad events such as clicks and video views
Help measure your campaign conversions better
Provide more powerful bidding
Enhanced e-commerce variable (with phone and email masked)
Update
Google released Enhanced Conversions API to send conversion data server-side for better tracking (Feb 2023). We are currently going through the resources and will pick up development to support server side tracking for Google Ads in March 2023. This will make ads attribution robust to any first party cookie issues at client side and enhance your ads attribution even further.
How to Troubleshoot Conversion Tracking Issues on Shopflo with Google Analytics or Google Ads
When using Shopflo for e-commerce, ensuring accurate conversion tracking is essential, whether you're leveraging Google Analytics or Google Ads. However, certain settings or misconfigurations can hinder this tracking. Below are guidelines to troubleshoot issues related to conversion tracking:
Resolving Issues with Google Analytics Conversion Tracking
Enable Shopflo Support Access:
Log in to your Shopflo dashboard.
Navigate to
Settings->Members and Roles.Enable the toggle for Shopflo Support Access.
Switch the Thank-You Page to Shopflo:
Update your settings to ensure the thank-you page redirects to the Shopflo page and not the Shopify thank-you page.
Resolving Issues with Google Ads Conversion Tracking
Create a New Order Status Page in Shopify:
Go to your Shopify admin dashboard.
Navigate to the
Online Storesection.Under
Pages, create a new page named "Order Status," make it visible, and save it.
Notify the Shopflo Team:
After creating the new page, inform the Shopflo team. They will update the settings to include the Shopflo thank-you page and enable conversion tracking.
Key Troubleshooting Tips
Always double-check that the appropriate pages are correctly configured in Shopflo.
If issues persist after performing these steps, contact the Shopflo support team for additional assistance.