Overview
Shopify, by default
sends abandoned checkout recovery (ACR) email for its native checkout. However, when using Shopflo for checkout, Shopify does not automatically send this email. To cover Shopflo checkouts, you need to set up a Marketing Automation workflow in Shopify to send abandoned checkout emails.
Step-by-Step Instructions
Navigate to https://admin.shopify.com/store/<YOUR-STORE-NAME>/marketing and go to Marketing → Automations.
Click "Create automation".
Choose the "Abandoned checkout" workflow template.
Click "Edit workflow".
This will open a default automation workflow. We have to edit it to allow emails for all abandoned checkouts.
Delete the first & second "check if" block (this block stops sending emails
for Shopflo abandoned checkouts)
Delete the first "Check if" block
Delete the second "Check if" block
Drag and connect "Start when" block to "Wait for" block. You can configure wait time for sending the abandoned checkout mail in Wait block.
Click on Send marketing mail block to view your email and edit it
Click on view email to preview abandoned checkout email.
Edit the template for email. You can configure formatting for each section on the email along with Subject and preview text. You can send test emails to see how it looks in your inbox. Click Save once done.
Click "Continue"
Verify that emails you’re sending for ACR are not landing in
spam folder.
Click "Continue checkout"
Click on the eye icon on the "Button" text
Click on "Visit our store" and click on the "delete" icon
Click on "Add section"
Click "Button"
Enter "Go to Cart" instead of "Learn More"
Click on the highlighted section
Since Shopify doesn’t allow sending shopflo checkout url directly, you can redirect users to cart page as shown below. Add a button and setup correct formatting as your brand theme. Put the link as https://your-brand-url.com/cart in the encircled area.
Turn on your Abandoned Checkout workflow to start
sending abandoned checkout emails. You can edit the automation
to send more than one email also
Click "Turn on"
Notes
Shopflo passes abandoned checkouts to Shopify in the note section as
shopflo_checkout_url
Verify that emails you’re sending for ACR are not landing in
spam folder.
Troubleshooting
If emails aren't sending, confirm the automation is Enabled.
Check the workflow filters; remove any conditions excluding Shopflo.
Verify the "Send marketing" consent if your brand requires it.
Review Shopify email logs and spam folder.