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Enable Abandoned Checkout Emails via Shopify (Shopflo)

Pranay Bhave avatar
Written by Pranay Bhave
Updated over a week ago

Overview

Shopify, by default

sends abandoned checkout recovery (ACR) email for its native checkout. However, when using Shopflo for checkout, Shopify does not automatically send this email. To cover Shopflo checkouts, you need to set up a Marketing Automation workflow in Shopify to send abandoned checkout emails.

Step-by-Step Instructions

  1. Navigate to https://admin.shopify.com/store/<YOUR-STORE-NAME>/marketing and go to Marketing → Automations.


  2. Click "Create automation".

  3. Choose the "Abandoned checkout" workflow template.

  4. Click "Edit workflow".

  5. This will open a default automation workflow. We have to edit it to allow emails for all abandoned checkouts.

    Delete the first & second "check if" block (this block stops sending emails
    for Shopflo abandoned checkouts)

  6. Delete the first "Check if" block

  7. Delete the second "Check if" block

  8. Drag and connect "Start when" block to "Wait for" block. You can configure wait time for sending the abandoned checkout mail in Wait block.


  9. Click on Send marketing mail block to view your email and edit it


  10. Click on view email to preview abandoned checkout email.

  11. Edit the template for email. You can configure formatting for each section on the email along with Subject and preview text. You can send test emails to see how it looks in your inbox. Click Save once done.

  12. Click "Continue"

    Verify that emails you’re sending for ACR are not landing in
    spam folder.


  13. Click "Continue checkout"


  14. Click on the eye icon on the "Button" text

  15. Click on "Visit our store" and click on the "delete" icon

  16. Click on "Add section"

  17. Click "Button"

  18. Enter "Go to Cart" instead of "Learn More"

  19. Click on the highlighted section

  20. Since Shopify doesn’t allow sending shopflo checkout url directly, you can redirect users to cart page as shown below. Add a button and setup correct formatting as your brand theme. Put the link as https://your-brand-url.com/cart in the encircled area.


  21. Turn on your Abandoned Checkout workflow to start
    sending abandoned checkout emails. You can edit the automation
    to send more than one email also

  22. Click "Turn on"


Notes

  • Shopflo passes abandoned checkouts to Shopify in the note section as shopflo_checkout_url

  • Verify that emails you’re sending for ACR are not landing in
    spam folder.

Troubleshooting

  • If emails aren't sending, confirm the automation is Enabled.

  • Check the workflow filters; remove any conditions excluding Shopflo.

  • Verify the "Send marketing" consent if your brand requires it.

  • Review Shopify email logs and spam folder.

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