D2C brands spend months optimizing home pages, PDPs, and campaigns.
But the simplest revenue lever often sits at the very end of the journey: the cart & the checkout.
One-tap add-ons are a small feature with a big impact. They help brands increase order value by placing the right nudge at the right moment.
And the most interesting part?
Every brand uses this feature differently depending on what their shoppers care about.
✨ Quick Tour: See How One-Tap Add-Ons Work
Take a 30-sec walkthrough of Add-Ons inside the Shopflo dashboard
Here’s how four very different categories use one-tap add-ons in their own way.
1. Anushka Jain Jewellery
Category: Fine jewellery
Context: Jewellery purchases often carry emotional intent, gifting, special occasions, personal treats.
How they use one-tap add-ons:
Anushka Jain Jewellery uses add-ons not to sell more products, but to sell experiences and impact.
Both add-ons match the mindset of someone buying jewellery:
1. Donation → taps into emotional value, social impact
2. Gift Wrap → taps into gifting convenience
The add-ons don’t interrupt the flow. They just sit there as natural choices, so shoppers end up adding them without overthinking.
🎁 Add Gifting Options to Your Checkout
See how to enable gift wrap and donation add-ons in <1 min.
2. Renee Cosmetics
Category: Beauty & personal care
Context: Beauty shoppers make quick decisions. A lot of the basket value comes from small, impulsive add-ons.
How they use one-tap add-ons:
Renee uses a single, well-placed add-on to highlight their new perfume range right inside checkout.
Instead of showing multiple options, they present one relevant “complete your look” product.
This turns casual interest into an extra item in the cart because:
– it’s a low-ticket choice
– it fits the shopper’s existing intent
– it requires zero effort
The add-on behaves like a tiny nudge that often gets a “why not” tap.
🛍️ Add Complementary Products in One Tap
Take a guided tour of how to add a low-ticket product as a checkout add-on.
3. Unboxkar
Category: Fashion & accessories
Context: In this category, hesitation usually comes from return anxiety, not the product itself.
How they use one-tap add-ons:
Unboxkar uses add-ons to offer “Free Returns” as a paid extra.
It’s not a product add-on—it’s a confidence add-on.
A small fee gives shoppers peace of mind at the exact moment they need reassurance.
This one checkbox lowers friction more than any discount banner ever could.
🔄 Create a “Free Returns” Add-On
Learn how to enable utility add-ons like Free Returns or delivery assurance.
4. TOC-G
Category: Watches & accessories
Context: When customers buy higher-value items, their biggest worry is damage in transit.
How they use one-tap add-ons:
TOC-G uses a one-tap option to offer their SecurePack Box™.
It’s a small-fee packaging upgrade that protects the entire order.
This is an add-on rooted in practicality:
– higher trust in the packaging
– fewer damage concerns
– better unboxing experience
For a shopper spending a few thousand rupees, the add-on feels like a smart decision, not an upsell.
🔒 Offer Packaging Protection in One Tap
Walk through how to add packaging upgrades like SecurePack in checkout.
Across categories, add-ons serve different purposes:
Gifting value → gift wrap, notes, donation
Impulse value → beauty minis, low-ticket complements
Confidence value → paid free returns
Protection value → secure packaging
Basket-building value → multiple relevant add-ons
One small tap can play a very different role depending on what the shopper needs at that moment.
And that’s exactly what makes this feature so powerful across D2C.
🚀 Start Using One-Tap Add-Ons Today
Open the Add-Ons section inside your Shopflo dashboard to set up your first add-on.