Most brands put enormous effort into their product pages and homepage, then leave the cart as a generic white-label widget. That mismatch is felt. When a shopper moves from a beautifully branded storefront into a cart that looks like it belongs to someone else, the trust you built evaporates in a second.

Flo Cart lets you customise every visible element — colours, typography, button design, banners, milestones, and more — so that the cart feels like an extension of your brand, not a third-party tool dropped in at the end. The goal is a seamless experience from the moment a shopper lands on your site to the moment they hit checkout.

→ Open Flo Cart Core Setup

Before diving into settings, here are a few reference examples of well-branded carts — each one uses a distinct visual identity that matches its storefront. Use these as inspiration when making choices about colour, button shape, and layout.

All cart design settings live in Flo Cart → Core Setup. The layout is a two-panel editor: the right panel contains your customisation controls, and the left panel shows a live cart preview that updates as you make changes.

When you click on any customisation field in the right panel, the corresponding element is highlighted in the cart preview on the left. This makes it easy to see exactly which part of the cart you're editing without guessing.

Each section of the cart can be expanded or collapsed using the panel headers. Click the eye icon next to any section to show or hide it on the cart entirely.

Cart design isn't cosmetic. It directly affects whether a shopper completes their purchase.

Cart abandonment is ~70% industry-wide. The majority of shoppers who add to cart don't complete checkout. A well-designed, trustworthy cart experience can recover 15–20% of those — just by reducing friction and doubt at the finish line.

Brand-matched carts convert 10–15% better than generic white-label carts. Shoppers feel more confident completing a purchase when the cart looks and feels like part of the same brand they've been browsing.

Savings callouts increase checkout completion by 12–18%. Showing "You saved ₹500 (14%) so far!" in the footer makes the value of the purchase tangible. Shoppers who can see their savings are less likely to abandon.

Milestone progress bars lift AOV by 15–25% when the first milestone is set at 120–130% of the brand's current average order value. Shoppers who are close to unlocking an offer will add one more item.

Free shipping is the single most effective milestone reward. 9 in 10 shoppers say free shipping influences their purchase decision. A free shipping threshold displayed on a progress bar converts better than a percentage discount at the same cart value.

Upsell acceptance rate is 3–6% of cart sessions, with accepting shoppers adding 15–20% more to their order. The upsell section's visual design directly impacts whether shoppers notice and engage with it — a well-styled offer badge and add button matter.

UPI icon visibility reduces payment-step drop-off — particularly for first-time buyers who want to confirm their preferred payment method is available before committing to checkout.

Visual consistency reduces cognitive load. When card radius, button shape, and colours are consistent across all cart elements, shoppers spend less mental energy processing the interface — and more of it on deciding to buy.

Below is every customisable section on Flo Cart, split into essential and secondary. Click any link to go to the dedicated how-to for that section.

→ Dynamic Banners (Top Banner) — rotating banner at the top of the cart to highlight offers, codes, and trust signals. Up to 5 messages, animated.

→ Milestones (Progress Bar) — show shoppers how close they are to unlocking an offer. Most effective AOV lever in the cart.

→ Footer and Checkout Button — order total breakdown, savings callout colour, and the primary checkout CTA (background, label, border radius, UPI icons).

→ Order Summary — product cards displaying items in cart: card background, border, offer badge, quantity editor, and corner radius.

→ Discounts Section — coupon input field, apply button, savings display, and total savings callout styling.

→ Upsell — in-cart product recommendations (Best Sellers, You May Like). Card, button, offer badge, and tab styling.

→ One Click Add-on — instant add for a pre-selected product. Background, text, and button colour.

Start with your brand colours, not with what looks nice in isolation. Pull your exact hex codes from your brand guidelines. Every background, button, and badge should be a colour your brand already uses — not something new invented for the cart.

Keep card radius consistent across all sections. If your product cards have a 4px radius, your upsell cards and discount cards should too. Inconsistency in corner rounding is one of the most common signs of a quickly assembled cart.

Use one strong accent colour for savings and rewards. The milestone header text, the savings callout in the footer, and the offer badge should ideally share a single accent colour. This trains shoppers to associate that colour with "I'm getting something."

Test on mobile. The cart preview in Core Setup shows a mobile viewport. That is how the majority of your shoppers see the cart. What looks fine on desktop may be hard to read or tap on a phone screen.

Need help? Reach out to us at support@shopflo.com and we'll be happy to assist.