Once ShopPass is live, here's how to measure what it's actually driving — from campaign tagging to reclaimed revenue and your contacts list.
Set UTM Source for Accurate Attribution
When setting up retargeting campaigns using ShopPass identified users, set UTM source = shoppass in your campaign links. This separates ShopPass-driven revenue from other channels so your attribution stays clean.
Set this in your CRM or messaging platform when building the flow — as a URL parameter on your campaign links, not as a Shopflo dashboard setting.
View Reclaimed Revenue
In your Shopflo dashboard, go to Shop Pass → Reclaimed Revenue and select shoppass as the source. This shows revenue generated through ShopPass retargeting campaigns, attributed via the UTM source you've set.
Download Identified Contacts
Go to Shop Pass → Identified Contacts, select your date range, and click Download users list to export a CSV. Use this to build custom cohorts and target segments in your campaigns.
Need help? Reach out to us at support@shopflo.com.