Most brands lose the majority of their traffic to anonymity. A shopper browses, maybe adds something to cart, then leaves — and unless they checkout, you have no idea who they were. Third-party cookies are gone, retargeting costs keep climbing, and brands end up paying 2–3x to reacquire the same unknown shopper who was already on their site once.

ShopPass identifies anonymous website visitors — capturing verified contact details like phone number and email — so you can retarget them with the same precision you'd use on a customer who already checked out.

→ Open ShopPass Setup

Most brands lose 90% of shoppers to anonymity. Third-party cookies are gone, CAC is rising, and valuable data is stuck in silos.

First-Party ID Infrastructure — Build and enrich a robust graph of verified shoppers, no third-party cookies needed. ShopPass captures real-time signals so you know who's ready to buy and what they want.

Smart Login & Single Sign-On — A customisable, one-click login pop-up with secure SSO increases opt-ins and reduces friction at the point of capture.

Audience Capture & Activation — Turn identity and intent into segments you can use across SMS, WhatsApp, ads, emails, and calls. Deliver the right nudge or discount at the perfect moment — triggered off events like product page viewed, added to cart, checkout clicked, and checkout abandoned.

ShopPass data is also more filtered than what you get from Meta or Google, since it comes from verified checkout databases rather than inferred ad-platform signals.

Live on over 1,000+ brands, handling more than 5 lakh orders every single day.

As a conservative estimate, ShopPass identifies 15–20% of monthly visitors across industries. Identification rates vary by category:

ShopPass works best with 30,000+ monthly website visitors — that's the traffic level where identification volume and retargeting ROI really compound. Brands like Good Monk (Health & Wellness) see 17–18% identification rates paired with strong incremental revenue.

→ Setup — customise your login/SSO pop-up: branding, copy, and when it appears.

→ Analytics — total users identified, identification rate over time, identification split (auto-identified vs. via popup), and the full popup funnel (shown → phone entered → OTP entered → completed).

→ User Report — generate and download a CSV of identified users for any date range, so you can build custom cohorts and segments for campaigns.

Dedicated step-by-step guides for each of these sections are coming soon — this article will be updated with links as they're published.

16% higher identification than the closest competitor. When India's favourite houseware and crockery brand ran Nitro Commerce and ShopPass simultaneously for a couple of weeks, ShopPass identified 16% more website visitors with better accuracy — more retargeting reach, more conversions, higher ROI, without the spam headaches.

Zero vendor lock-in — keep your marketing flows intact. Unlike Kwik Pass, ShopPass doesn't force bundles or hide traps. Keep your retargeting flows exactly as they are, with better partner rates and transparent pricing. Switch when you want, leave when you need — no penalties, no migration headaches. Industry-leading attribution and analytics reporting keeps every rupee accountable.

Mazikien (high-AOV fashion & apparel) used personalisation unlocked by ShopPass to uncover a large base of high-intent shoppers. "Within 7 days of activation, we achieved an 18% conversion rate on lost shoppers." ShopPass + Limechat helped skyrocket their ROI by 9x.

SimplyNam used ShopPass to run segmented discounting during sales periods, targeted at shoppers viewing particular collections. "ROI shot up 17x on our biggest sale." They also saw a consistent 10% conversion rate, since messaging stayed contextual to where each shopper was in their journey.

Forever52 identified over ~13% of previously anonymous users, and enhanced conversion retargeting delivered a 22x return on their ShopPass investment. "We made 2.5 lakhs within a week of turning ShopPass on."

ShopPass integrates directly with 15+ of the most popular CRM and messaging platforms — no rip-and-replace on your existing journeys. Set up personalised journeys using events (product page viewed, collection viewed, added to cart, checkout clicked, checkout abandoned) and pass through the variables that tell you exactly what your shopper wants.

→ WebEngage · LimeChat · CleverTap · MoEngage · AiSensy · Klaviyo · Contlo

Also supported: Bitespeed, BIK, BusinessOnBot, Gallabox, Zoko, Engati, and Netcore. Don't see your tool listed, or need help connecting one? Reach out to support@shopflo.com.

→ Tracking ShopPass Revenue and Campaign Attribution — set UTM source, view reclaimed revenue in the dashboard, and download your identified contacts list.

→ ShopPass Webhook Events — Full Payload Reference — complete JSON payloads for all 7 events fired to your CRM: store_page_view, collection_page_viewed, product_page_viewed, added_to_cart_ui, checkout_clicked, checkout_abandoned, order_completed.

ShopPass pricing is based on your monthly identification volume. Talk to your account manager or reach out to support@shopflo.com for a plan suited to your traffic.

Need help? Reach out to us at support@shopflo.com and we'll be happy to assist.