Meta (Facebook) Pixel and Conversions API let you track how shoppers move from ad click to checkout to purchase, so you can measure and optimise campaigns on Meta with accurate, server-side conversion data.
What This Integration Does
Once Meta Pixel and Conversions API are connected to your Shopflo checkout, here's what you get:
Accurate purchase tracking: conversion events fire server-side via the Conversions API, so tracking survives ad-blockers and iOS privacy changes.
Better ad optimisation: Meta's algorithm learns from real purchase data to find more buyers like your best customers.
How to setup the integration?
On the Shopflo Dashboard, open Apps & Integrations, search for or choose the Ads and Analytics category, and select Meta (Facebook & Instagram).
Click Configure, set up your Pixel ID and token, and save your changes. Click on Activate.
It's that easy.
Steps
Login to your Meta account.
Click on the ☰ (All tools) menu and select "Events Manager."
Open the pixel that you are using.
Go to Settings
Under "Pixel ID," copy the ID
Paste the copied ID in the "Pixel ID" section.
Next, locate the option "Generate Access Token," which is typically highlighted in blue.
You can find this option either under "Set up manually" or "Set up direct integrations."
If the "Generate Access Token" link appears greyed out, visit the "Business Settings" section. Verify your email ID to enable access to the "Generate Access Token" feature.
Paste it under Conversion API token
Click on Inactive on all channels and select website/app to complete the set up
Refer to video on where to find the Pixel ID and Conversion API token
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Need help? Reach out to us at support@shopflo.com and we will be happy to help.