When targeting your core audience, it's important to not only focus on the decision makers, but also those who are closely collaborating with the decision maker in the day-by-dayoperations.

This means targeting not just the person who will ultimately make the decision to purchase, but also those who may influence that decision.

Targeting multiple groups allows you to reach a wider audience and increase your chances of influencing potential customers. By targeting not just the decision maker, but also those who may influence their decision, you are increasing the likelihood of your message being heard and acted upon.

In summary, when targeting your core audience, it's important to not only focus on the decision maker, but also those who may influence their decision. By targeting multiple groups, you can increase your chances of reaching and influencing potential customers, as well as gain valuable insights into your core audience. Keep this in mind when planning your marketing strategy to ensure the success of your efforts.