What are impressions?
Impressions refer to the number of times your content has been displayed on the dashboard. This includes every time your content is shown to a user, whether they interact with it or not. For example, if your post appears on a user's feed, that counts as one impression. If the same user scrolls past your post and sees it again, that counts as another impression.
Impressions are important because they give you an idea of how many people have seen your content. This can help you gauge the overall reach of your content and how well it is performing in terms of visibility.
What is reach?
Reach, on the other hand, refers to the unique number of people who have seen your content on the dashboard. This means that even if a user sees your content multiple times, they will only be counted once in the reach metric. Reach is a more accurate measure of how many individuals have been exposed to your content.
Reach is an important metric because it can help you understand the potential impact of your content. A high reach means that your content is being seen by a large number of people, which can lead to more engagement and potential conversions.
Conclusion
In summary, impressions and reach are two important metrics that can help you understand the reach and engagement of your content on the dashboard. While impressions measure the number of times your content has been displayed, reach measures the unique number of individuals who have seen your content.
By tracking these metrics and comparing them, you can gain valuable insights into the performance of your content and make adjustments to improve its reach and engagement.