Getting clicks but no conversions in your ABM marketing campaign is not necessarily a bad thing. It means that your ads are reaching your target audience and generating interest.

However, it is important to remember that the conversion time may be longer and to stay consistent with your messaging to stay top of mind solution in the future. By tracking clicks and impressions, you can also better time your outreach efforts and increase the chances of conversion. Keep these tips in mind and you will see the results of your ABM campaign in the long run.