Overview
Drip campaigns are automated messaging sequences designed to engage patients at key points in their care journey. Rather than manually sending messages, campaigns allow you to deliver consistent, timely communication based on predefined triggers such as appointment types or patient activity.
Once a patient is enrolled, the campaign progresses automatically through a series of delays and messages. These delays can be based on time (days), patient behavior (appointments), or a combination of both. This flexibility allows practices to tailor communication to match real-world care plans.
For example, a new patient campaign might:
Send a welcome message the evening of their first visit
Follow up one week later with educational content
Check in after several visits to reinforce progress
Drip campaigns are commonly used for:
New patient onboarding
Care plan milestones
Long-term wellness engagement
Condition-specific education (e.g., pregnancy, ADHD, chronic care)
Once enabled, campaigns run automatically in the background, helping ensure no patient communication is missed.
Feel free to use our custom Drip Campaigns GPT to help build your content. Access it by clicking here.
The assistant starts by asking for some general information about your office, such as your website URL. It reviews your site to learn about your services, tone, and areas of focus. From there, it asks what type of campaign you'd like to build — such as pediatric, pregnancy, wellness, new patient, or lead nurture.
Next, it asks which communication methods you'd like to use (SMS, email, or a mix of both) and how frequently you'd like messages to go out. It will also make recommendations based on your campaign type and SKED's available delay options.
The assistant will then ask for any additional resources you'd like to include, such as patient testimonials, educational links, videos, or SKED patient portal URLs.
Once it has everything it needs, it generates your full campaign — including the campaign title and description, message names, SMS and email content, placeholders, and the correct SKED delay structure. It also walks you through how the campaign should be set up in SKED, so you can simply copy, paste, and get everything configured quickly.