Our retargeting ads are fully customized for each visitor and are completely dynamic.

For example, if Customer A has been looking at Product X but left without purchasing, they will be served a retargeting ad personalized just for them, featuring Product X, thereby driving a conversion through tailoring each ad to each customer’s individual interests.

The default image the ad will use is the product image from the website and whatever caption is in the “Image Caption” field of the Retargeting campaign.

Here is how you can update image captions for your ads in the retargeting campaign. We’ll also offer suggestions on what caption we recommend using:

Step 1: From your Dashboard click on “Manage Ads” in the menu on the left.

Step 2: Click on the Edit button for the Retargeting Campaign
​

Step 3: Scroll down to where you see the “Image Caption” box and type in the caption you would like for the image.

Tip: Since the retargeting ads are dynamically updated for each customer, we have short codes available to mention the product name, price, description and brand which will automatically update according to the product featured.

We typically recommend using the product name for this as this tells the customer which product is being featured in the ad.

Here is an example where we included the product price in the caption box:

Want to update the Ad image so that the default is not the product image? Read this article here.

How does Snappic retargeting work?