What is Personalization?
This feature allows you to add a personalized design layer to products, incorporating personal data of the end-user (recipient), such as first name, last name, location, or anniversary date.
Prerequisites
The feature is available in all stores, but to use it, the admin/designer must add and create a personalized design layer or multiple layers (similar to adding a logo or other graphics) as shown here.
The Points tab must be populated with all relevant data (e.g., if the personalized design includes "Location," that data must be included in the relevant field in the recipient entry). The personalized design layer would pull respective field to populate each specific design with the personalized data. The specific product will not be displayed in an individual's store if any required personalized data for that individual is missing.
Design tips ✏️
Once a personalized layer is added, the admin/designer can then choose which type of personalization to add by clicking “Select Personalization Type” (e.g., first name, last name, department, anniversary and more). There are more than 20 variants of personalized fields to choose from, they can be stacked, and free text can be incorporated into the design as well.
On the right-hand side, under "Personalized Demo Data", the designer can change the specific demo data to see how the personalization would look for a specific user. This is for demo purposes only. Think of it like a preview of specific personalized design with specific data.
Fonts, color, and other design elements can also be controlled.
How to Add a Personalized Design Layer?
In any store, click on the Customize tab.
Click on the product you want to design.
Click "+ Add" and choose “Personalized"
Click "Select personalization type" and choose the field you wish to pull for personalization (ex. Last name)
For general tips of non-personalized design layers, please see here.