The Facebook pixel is a piece of code that you put on your website that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. You can use the pixel to: Make sure your ads are shown to the right people. It improves your marketing abilities, including retargeting ads.
To integrate Facebook Pixel with your Sociavore website, follow the steps below:
Go to “Store” dashboard.
Click the store icon.
Select “Ecommerce Settings.”
Click the "Integrations" tab.
Click the “Add” button for Facebook Pixel.
6. Enter your Facebook Pixel ID.
To get your Facebook Pixel ID,
Go to your Facebook Business Suite/Ads Manager.
Click the 3-line icon or hamburger menu icon.
Select Business Settings.
Click the dropdown menu for Data Source.
Select Pixels.
Click a pixel then at the upper section, click the ID number copy it.
If you haven't set this up, here's an article on How to Set Up and Install a Facebook Pixel.