Google Analytics

Learn how to integrate Google Analytics 4 and Universal Analytics with your Sociavore account.

Updated over a week ago

Google Analytics enables you to track the visitors to your website and generates reports that will help you with your marketing. Sociavore’s implementation supports Enhanced Ecommerce for advanced reporting.

To integrate Google Analytics with your Sociavore website, follow the steps below:

  1. Go to “Store” dashboard.

  2. Click the store icon.

  3. Select “Ecommerce Settings.”

  4. Click the "Integrations" tab.

  5. Click the “Add” button for Google Analytics

6. Choose between Universal Analytics and Google Analytics 4 then enter Tracking ID.

Universal Analytics

This is the previous generation of Google Analytics. If you've set up Google Analytics before October 14, 2020, this is the property that you're probably using.

To get your Universal Analytics tracking ID,

  1. Go to Admin.

  2. Choose a property.

  3. Click Property Settings (Alternatively, you can select Tracking Info).

  4. Copy the Property ID (tracking ID).

Google Analytics 4 (GA4)

This new generation of Google Analytics, formerly known as “App + Web,” has different reports than Universal Analytics properties.

While Universal Analytics properties only support websites, an advantage of a Google Analytics 4 property is that you can use it for the following:

  1. Website

  2. App

  3. Both website and app together

To get your Google Analytics 4 (GA4) tracking ID,

  1. Go to Admin.

  2. Click Data Streams and select a specific data stream.

  3. Copy the Measurement ID (tracking ID) at the upper right section of the page.

To learn more about the differences between the two Google Analytics properties, here is an article Comparing the Universal Analytics and Google Analytics 4 data models.

Google Analytics Reports

Here is some basic information you can get when you integrate Google Analytics with your Sociavore account:

Device Category

This report shows the device used by your users in visiting your website.

Audience (Users, Purchasers), Conversions by Event Name

These reports show you how many purchases were made and how many users visited your website.

Event Count by Event Name

This report includes actions taken by your website visitors such as page view, add to cart, remove from cart, checkout, etc.

Event Count by Event Name

This report shows the pages on your website that were clicked or viewed by visitors.

You can also track other information like traffic source, customer demographics, engagement details, conversion details, and a lot more when you set them up on Google Analytics.

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