Bulk Composer
SocioConnect's Bulk Composer tool gives you the ability to upload large numbers of posts, and have them automatically scheduled all at once to your locations.
The Bulk Composer is found along the top of the Posts screen.
Formatting Posts For Bulk Composer
Bulk Composer works by accepting a spreadsheet (.csv or .xlsx) with information for the posts you want to create.
The information needed within this sheet will need to be formatted into four columns, in order, they will be:
Date | Message | File Names | Labels |
24/10/2024 16:30 | Bring Your Dog To Work Day! | dog.jpg | Special Offer, Dog |
Date - The time and date each post is to be published, formatted DD/MM/YYYY 23:59 (Make sure time is given in 24-hr format)
Message - The text/copy you want as part of each post
File Names - The file name for media to be attached to each post, exactly as it appears within Content Pool (more on this below)
Labels - Any Labels you would like attached to the posts to help you see their performance later
Content Restrictions
The different social media networks have their own size and formatting restrictions on what content can be posted - below you'll find the latest guidelines.
Facebook
Text - 63206 characters;
Image size - cannot exceed 8MB;
Video size - 1GB;
Video length - 1 second to 20 minutes range.
Instagram
Text - 2200 characters;
Images amount - up to 10;
Image size - cannot exceed 8MB;
Video size - 1GB;
Video length - 3 seconds to 15 minutes range.
X (Twitter)
X (Twitter)
Text - 280 characters;
Images amount - up to 4;
Image size - cannot exceed 5MB;
Video size - 512MB;
Video length - 0.5 seconds to 140 seconds range.
Bulk Composer for LinkedIn isn't available just yet, but we'll be sure to let our customers know when it arrives.
Preparing Your Media For Bulk Composer
Your spreadsheet upload for Bulk Composer shouldn't include the images, videos, etc for your posts directly; instead it needs to include the files names as they will appear in Socio's Content Pool, this is where Bulk Composer will search for the files during post creation.
Click here for a more detailed look at using Content Pool
It's important to have the media names in your spreadsheet exactly as they will be in content pool, including the file extension, so "cat.jpg" will be exactly what's written in the spreadsheet for that post's file.
However it doesn't matter where exactly within Content Pool you choose to store those files - the easiest way is to create new folder within the General and name it after the particular posting period you're working on.
Once your content files are uploaded, and your spreadsheet is correctly formatted, you're ready to Bulk Compose.
Bulk Composing
The Bulk Compose is a several step process, with on-screen guides at each step to help you along.
To begin, we navigate to the Bulk Composer screen and upload our spreadsheet.
Once your file has been uploaded, click the Next button in the top right of the screen.
Now we use the tick boxes to select which post will be going to which channels.
Group filters work just like normal on this screen, and you'll have the option to switch between social networks also.
Posts can be applied to channels one at a time or all together, just click the Apply button to verify one selection before making another.
Once you're happy with your selections, click Next.
When dealing in volume, errors are always likely to creep in; the next step of Bulk Composer will list any problems detected up to this point and allow you to address them.
Finally, once you're happy any errors and objections have been taken care of, click the Schedule button in the top right of the screen.
Particularly if you're working in large volume, scheduling might take a few minutes, refreshing the Posts screen after that time will show all your bulk scheduled posts on the calendar, just as if you had created each one manually.
And you'll still have the same options as always to edit, delete, etc, all the way up until the time of publishing.
Attached to the bottom of this article are two spreadsheet example files for you to download and get started. The .csv file should open in any spreadsheet program, and the .xlsx is tailored to work best with Microsoft Excel.