The Hidden Gems tab in Products shows products whose sales grew in the last 7 days but that few creators are promoting yet. It tells you what is selling now, not what will keep selling.
Open the Hidden Gems tab
Two taps get you there:
Tap Products in the bottom navigation.
Tap Hidden Gems at the top of the screen.
Every product on the Hidden Gems list is already selling and growing, so you don't need to sort for growth yourself. To see what is gaining fastest, sort by Virality score (7d).
Read total units sold as timing, not quality
Total units sold tells you how early or late you are to a product, not whether it's good. A very high total usually means more creators are already on it. A lower total with clear recent growth means you're earlier.
Narrow the list with filters
The same filters as the rest of Products work here. Category chips keep you in your niche, Total units sold, Units in stock, Review count and Minimum review score size up competition and quality, and Higher commission only, Commission % and Earn per product filter for payout. The full panel is covered in How to use filters and sorting in Products.
Before you post
Check three things before publishing a video:
The product is still in stock.
A higher-commission link is available for it.
The correct link is in your showcase.
Stock confirms the product can be sold; the link setup decides which rate you earn at.
What Hidden Gems can't tell you
Hidden Gems shows recent growth, and recent growth doesn't predict the future. Growth means the product is selling now, not that it will keep growing, and lower total sales doesn't automatically mean low competition.
Next steps
The reads that pair with this tab: