The Hidden Gems tab inside Products shows items that are increasing in recent sales, but are not already heavily saturated products
It’s built for creators who want to capitalize on momentum without jumping into overcrowded listings.
1) Open Hidden Gems
Find Hidden Gems in two taps:
Go to Products (bottom navigation)
Tap Hidden Gems at the top
Every product in this view already meets two conditions:
It’s selling
It’s showing recent growth
You don’t need to manually sort by growth, that signal is built into this tab.
You can also sort by Virality score (7d) to see which products are gaining the most traction over the past 7 days.
2) Use Total Units Sold to Understand Timing
Total units sold doesn’t tell you if a product is “good.”
It tells you how early or late you are.
Very high total sold → usually more competitive
Lower total sold + clear recent growth → earlier opportunity
Hidden Gems already filters for products with activity. You decide how early you want to enter.
3) Use Filters to Match Your Strategy
Inside Hidden Gems, you can narrow results based on what matters to you.
⭕ Categories
Start by filtering by niche:
Beauty
Fashion
Home
Health
Sports & Outdoor
And other available categories
This keeps you focused on products that match your content.
⭕ Competition & Validation
Filter to size up the competition:
Total units sold (limit how saturated you want to go)
Units in stock (avoid products that may sell out)
Review count (check social proof)
Minimum review score (avoid low-rated products)
⭕ Earnings & Commission
Filter for the payouts you want:
Higher commission only
Commission %
Earn per product
Use filters based on your goal:
Earlier positioning
Higher payout
Stronger proof
4) Before You Post
Before publishing a video:
Make sure the product is still in stock
Check if there’s a higher-commission link available
Add the correct link to your showcase
Stock confirms the product can be sold. The commission setup confirms you’ll get paid correctly.
Important to Know
Set realistic expectations:
Hidden Gems shows recent growth. It does not predict future sales.
Growth means it’s selling now. It doesn’t mean it will keep growing.
Lower total sales does not automatically mean low competition.